Cahill Camden: Leveraging Inbound PR for Brand Authority and Trust

<p>Recently, Cahill Camden of Press Jockey revealed in a podcast that PR activities are not only vital for earning customer trust and increasing brand awareness but also have the potential to boost profits. He also pointed out how tedious it can be to scour through thousands of media requests in pursuit of those tailored just right for your company's needs. Cahill said, “The next question is, all right, how do I actually leverage Inbound Press? What would I need to do? How can I make this make sense for my business?” He then introduced Press Jockey as a tool to d...