How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167)

<p>Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. </p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p>Fatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy<p> </p><p>Resources:</p>Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook<p> </p><p>Additional episodes you might enjoy:</p>Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less...