168: Hooked book summary - the science of forming habits - Nir Eyal

1st interview with Nir Eyal in Growth Mindset Podcast (https://www.growthmindsetpodcast.com/2021-nir-eyal)Wiser Than Yesterday podcast (https://www.wiserpod.com/)Hooked - how to build habit-forming products by Nir EyalNir Eyal is the author of a New York Times best selling book about consumer psychology and technology: "Hooked: How to Build Habit-Forming Products".He is a prominent figure in the silicon valley start up scene with specialist expertise in product development and consumer psychology.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as...