Meet My New Biz Partner: Scaling a DTC brand in 2024, Buying IP for 6-figures, & Negotiating against me | Claudio Storelli (#173)

<p>Jim introduces his new business partner, Claudio Storelli. Claudio shares his amazing entrepreneurial journey which includes graduating from Stanford at the age of 20 and making it to the pinnacle of the Wall Street finance world before pivoting to become an entrepreneur and brand builder. He and Jim share tactical insights from their new partnership and how they're planning to grow Neat Apparel into a massive performance apparel brand. </p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p>Finding a complimentary partnerTransparency during negotiationsFinding alignmentStarting a brand IP firstGoalie WisdomIdentifying an opportunityChoosing to skip amazon and retail early onContent strategy<p>...