Lisa McLeod on Selling with Purpose

<p>In this episode of "Negotiate Anything," host Kwame Christian, Esq., M.A., sits down with renowned author and consultant Lisa McLeod to delve into the art of selling with noble purpose. Lisa emphasizes the critical role of uncovering the true value during the discovery phase of negotiation, and how it can prevent deals from going south. Together, they explore actionable strategies to confidently own higher prices while focusing on the client's overall impact and satisfaction. Tune in to learn how authentic, value-driven conversations can lead to bigger, stickier, and higher-margin deals, while also enriching both personal and professional fulfillment.<...