Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)

<p>On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.</p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p>Importance of authenticityCreative processPackaging and executionTweakingA/B testingPitfalls of data relianceThe value of bombingComedy and brandingThe business of creativityRecognitionVirality<p>Resources:</p>https://www.kleierbrothers.com/ Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter<p> </p><p>Additional episodes you might...