Rob Murray: What Are the 5 Common Marketing Mistakes Entrepreneurs Make?

<p>Rob Murray is the CEO and co-founder of Intrigue Media, and we spoke about the five most common marketing mistakes that entrepreneurs often make — and more importantly, how to avoid them. With over two decades of experience in marketing and advertising, Rob shared practical insights and solutions that have helped businesses achieve predictable success.</p><p>The first mistake is communicating to the wrong part of the brain. According to Rob, “People have a tendency to communicate to the neurocortex...but the neurocortex is not responsible for decision making. The limbic brain is responsible for decision making and emotions.” Entrep...