553: How to Change Minds and Organizations with Jonah Berger

<p>Wharton professor Jonah Berger discusses the biggest obstacles to successful persuasion—and how to overcome them.</p><p><br></p><p>You'll Learn:</p><p>1) Why persuasive arguments don’t work—and what does</p><p>2) A simple technique to win over stubborn naysayers</p><p>3) How to introduce big changes with minimal resistance</p><p><br></p><p>About Jonah:</p><p>Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.</p><p>Dr. Berger is a world-renowned expert on change, word o...