069: Winning Arguments while Winning Allies with Jay Heinrichs

Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be. You'll learn How shifting tenses can ease tensions A huge tip from Donald Trump about speaking in 12-second periods  The essential steps of making a persuasive argument About Jay Jay Heinrichs is the author of the bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. His most recent book, Word Hero, teaches how to craft memorable content. Combining tested tools of classical rhetoric with modern neuroscience, Jay has given presentations, workshops, and consults around th...