Why We Need to Treat Our Audience Like Ebenezer Scrooge

<p>As you know I believe that speaking is marketing, it’s an opportunity to influence and inspire an audience to make a change. </p> <p>But getting anyone to shift perspective and do something differently is as challenging as getting a river to alter its course. </p> <p>For most of us the status quo is more comfortable and subconsciously feels ‘safer’, even if it isn’t leading us to where we say we want to go. So … when you only have a short amount of time with your audience, how can you possibly motivate them to take action?</p> <p>That’s...