Secrets to Storytelling (Part Two) - 007

<p>The Hero’s Journey storytelling model has been popular since the 1990’s following its adoption by the movie industry, as a blueprint for blockbusters. It is now being widely used in business and sales, because of the power and impact it can have on customers and employees, and conversion rates!</p> <p>There are a few different models of the Hero’s Journey, and I’ve used most of them in my speaking and business. I’ll be taking you through all of them in future episodes, and in this show, I’ll be focusing in on the 12-Stage model. I’m d...