EXCLUSIVE: How Adidas Took On Nike In The Shoe Wars

<p><br></p><p>The team take a critical look at an interview with Simon Lockett, Global Category Director of Running Footwear at adidas. Simon and his team are involved in the overall strategy, product creation, and go-to-market approach for a number of franchises including ADIZERO racing footwear and the Duramo franchise. He works together with a team of expert product managers who work alongside design and development to produce the world’s fastest running shoes. But have adidas succeeded in taking on Nike and were they sent into panic mode when the US giant released the first super shoe back in...