463: Insights on Persuasion from the Land of Copywriting with Brian Kurtz

Brian Kurtz shares his insider perspectives on persuasion and overdelivering from his legendary career at Boardroom and beyond.   You'll Learn: Why knowing your audience is the biggest key to persuasion The 4 pillars of being extraordinary How to overdeliver at work without burning out   About Brian: Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like.  Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career. He worked with many of the most legendary copywriters and...