322: Delivering the Most Persuasive Words with Michel Fortin

<p>Legendary copywriter Michel Fortin shares how to be more persuasive in any environment and situation. </p><p><br></p><p>You’ll Learn:</p><p>1) The platinum rule for persuasion</p><p>2) The OATH formula to better know the people you need to persuade</p><p>3) The ‘so-that’ technique to bridge arguments and persuade people</p><p><br></p><p>About Michel</p><p>Michel is currently Director of Communications at SEO TWIST, Inc., a full-service digital marketing agency that’s also a Premier Google Partner, Facebook Partner, and Shopify Partner. He manages a portfolio of 47 client accounts ranging from smal...