308: How to Make Creative Ideas Irresistible with Allen Gannett

<p>Software founder and CEO Allen Gannett shares the critical components of successful ideas–and how to create more of them.</p><p><br></p><p>You’ll Learn:</p><p>1) The two fundamental human desires that come together in winning innovations</p><p>2) Little things to tweak to make your offering a smashing success</p><p>3) The four laws of the creative curve</p><p><br></p><p>About Allen</p><p>Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE...