236: Persuasion Pointers from a Legendary Infomercial Pitchman with Anthony Sullivan

<p>Infomercial star Anthony “Sully” Sullivan shares his best lessons learned about the art and science of persuasion.</p><p><br></p><p>You’ll Learn:</p><p>1) Approaches to understanding the pain and being the cure </p><p>2) How to make an entrance and take control</p><p>3) Why you should own your nerves and not hide them</p><p><br></p><p>About Sully </p><p>Best-known as the spokesman for OxiClean, Anthony is the pitchman of choice for dozens of innovative, practical usage consumer products including the X5 5-in-1 Steamer, the Sticky Buddy and Smart Mop. Star and Co-P...