School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable...

If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?

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Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation.

I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.

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I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet.

I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up.

Full show notes are on the website.

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DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around.

Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars.

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Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners.

In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too!

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70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.

We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

My last day at Libsyn was July 12th, 2024. I'm starting a new chapter in my podcasting career, and so to announce the next chapter, I thought it might be fun (and maybe inspirational? ) for newbies to see what is possible with a podcast. Last week I talked about my journey through technology. I explained that where I am now is NOT where I started and it took years to get here. Today I'm talking about the most important benefit of podcasting (and it's not money, or fame). It's relationships. 

You will see that one teacher gave me a...

I had two people ask me about the "Behind the Scenes" operations of the School of Podcasting. I was nervous about doing this episode. If you're new to the show, I normally don't talk about myself for 47 minutes. As I had two people ask similar questions, I thought I'd share information about:

Where I Started (start ugly - great book)

My first podcast setup

My first "business office"

Why and how I upgraded (and why you probably don't need to).

What I'm using now for the podcast and the...

Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves in podcasting.

Find Jodi at www.voiceroversandvocals.com

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Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence.

Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/store

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I'd love to hear what you thought about...

Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham, who will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence.

Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/store

Got Feedback On This Episode?

I'd love to hear what you thought about...

How to Ensure Your Podcast Guests Shine:

Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs.

Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS. 

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! J...

Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has Audible.

When you change the information that is feeding your brain, you change the output of your show.

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Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. 

I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). 

I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it.

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. 

I also talk about what GOOGLE thinks is good and what stops us from making WOW content. 

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Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes.

In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration...

In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all?

B) Are you creating static videos?

C) Are you creating full videos?

I also talk about a way to find more content using YouTube even if you're not making videos. 

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one co...

Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group).

Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture!

Find Mark and Krita at https...

Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going.

In this episode, I share stories from his insightful visit to the Content Entrepreneur Expo, revealing varying opinions on the use of AI in content creation. We'll explore how consistently honing your podcasting skills can lead to significant breakthroughs, as demonstrated by Jen Hardy.

Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality...

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.

I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.

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Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. 

Check out Buzzcast

Connect with Alban on Twitter @albanbrooke

Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee.

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Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.

Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect. 

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I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. 

I also point out some people who got busted doing things that could really damage podcasting's integrity.

My friends Harry and Kevin boil down podcast monetization to a single question.

I've got a new giveaway, that gets you educated and promoted at the same time. 

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and  The Content Entrepreneur. 

Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.

In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The...

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings.

This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and features reshaping the podcasting landscape. From Dave's analysis of Google shifting from Google Podcasting to YouTube Music and...

I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. 

I will also help you avoid a big headache and announce a new way to consume my book. 

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for yo...

In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools.

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a...

Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago?

I also talk about an Evernote alternative (as their price is going WAY UP) and how when things evolve, some will like it and some won't, do what i

Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated."

We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times, the mic might as well be a ten-ton weight. But don't fret; I'm right there with you, and together, we're going to conquer those podcasting blues.

Thinking of Starting a Podcast?

Are you considering di...

Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. 

Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history.

Check out Gary as he prepares to bungee Jump off the Auckland Harbor Bridge ( scroll down about halfway )

In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.stampede.social/ and use the coupon code dave30

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We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited o...

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark...

The question of the month returns next week.

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Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.

Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.

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Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. 

I also share how getting a GOOD coach can save you TONS of time and HEADACHES and that is often WAY MORE than the price you are paying.

YOU:

Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. 

We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions. 

Lastly, some people are making bad decisions for their podcasts as a business, and I give some advice on what to watch out for. 

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The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. 

As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly.

I just can't do that. I want people who are fueled by p...

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together.

A special shout-out to Matt Rafferty from The Author Inside You. I assembled this at the last minute, and unfortunately Podinbox ate your reply.

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Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement, and that's what we're gonna talk about today.

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I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You. 

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You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it. 

Full show notes with video of the performance at www.schoolofpodcasting.com/908

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to k...

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do. 

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach yo...

One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions.

Check him out at www.danielalfon.com

Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in a way that positioned themselves as an authority.

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David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show. 

I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments. 

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Dave has a number of...

We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level tech so you can find what works for you! Click Listen!

OK Boomer! It's Time To Start Your Podcast

Hey Boomers! Ready to share your w...

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard. 

An entrepreneur can boost sales when their podcast is

On a regular schedule (it helps you be seen as reliable).

Makes points through personal stories (it helps them to know you, while not going on a complete tangent).

Good. Most people do not listen to shows t...

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show.

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Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content. 

After coming back from the Spark Ignite Christian Podcast Conference, I was able to book Jesus as a guest. Not to talk about the benefits of believing in him but more about his marketing practice. He started with 12 followers, and 2000 years later people are still talking about him. He is the author o...

I first interviewed Brenden Mullen from Podpage back on episode 728. Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more. 

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods an...

Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson.

In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy.

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in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation.

But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech.

So, whether you're just starting out or looking to explore new opportunities for monetizing your podcast, this episode is packed with insights and strategies to help you...

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium? 

Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that doesn't bore your audience. 

Plus, we'll tackle the ever-elusive to...

Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch, PodcastSop, Podlottery,Podscore) and he is the host of Podcasting Made Simple. Today, he shares 10 Factors of Podcasting Success.

With Podscore you take a survey, and answer a few questions, and it identifies areas which you are doing well, and those that need some work (and it's completely free). 

Alex interviewed 1600 podcasters and summarized t...

In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests.

We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process.

Throughout the episode, we highlight individual stories and hacks from our guests, showcasing their unique approaches to saving time in podcasting. Overall, this episode is a...

Are you running out of hard drive space due to the large files associated with your podcast, especially if you're playing with video?

Worry not, because in this week's episode of The School of Podcasting, Dave Jackson provides a solution to this common problem.Dave discusses the benefits of using cloud storage services like Backblaze B2 Cloud Storage to free up space on your computer.

He shares his personal experience with Backblaze, emphasizing its reliability and the peace of mind it offers when it comes to backing up your files.

Whether you want...

Jeff Sieh, a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate video production and website building to exploring social media. During one of these explorations, he stumbled upon Pinterest on a podcast. Hearing about the surge of traffic it brought to a blog stirred his interest. His first foray into Pinterest was a blog post, Manly Pinterest Tips #1, that resonated among the masses. That's when he realized the potential of Pinterest, not...

Today I'm introducing you to a show with my smallest audience, but also my most vocal. If I go too long without an episode they let me know. This podcast is my audio diary. So yes:

It is the cheapest therapy I've ever paid for. In today's episode you will hear my talk about a car accident I was in this week. It was a bad day.... or was it?

Follow Building...

One of the things podcasters say is “find your voice” without knowing that it’s Jargon. After all, is my voice lost? What does that mean? Today we will look at finding your voice, and I will tell you what the difference is to the listener. Because the interesting thing is your voice isn’t lost. It’s just got a lot of clutter on top of it.

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Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember.

I saw someone today that I had not seen in at least 31 years and probably more. The last time I saw him he was a little boy who acted like a little boy. He didn't pay attention; he was hyperactive and always running around and made the job of his Sunday School teacher so hard that she...

Today I share another one of my shows. It's called You Podcast Consultant. While the School of Podcasting is typically around 40 minutes, Your Podcast Consultant is always 9 minutes or less. It's a nice bit size chunk of podcasting advice based on the common questions I see in the podcasting space.

There are 143 episodes available at podcastconsultant.com 

You can follow the show on 

Apple - Spotify - Google - Amazon 

P.S. This is episode 12, so there are now 4+ Million podcasts (I mention 600K in this episode).

This show is...

One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole, and how to avoid them so you can get back to making great content that you can confidently promote.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of P...

Podcasting turned 20 years old this month, and after hearing James Cridland interview the very first person to produce a podcast (Christopher Lydon) it got me thinking about the early "Middle Finger to the Radio Industry" start of podcasting (and sadly, we seem to repeat history). 

There is a study of 1200 podcasters who shared their why and how they podcast, and I share some additional insights. Some of them are not popular, but they are true (from my desk). 

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Are you looking to start your own podcast bu...

I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do. 

Today is the show Ask the Podcast Coach, which I do with Jim Collison from Home Gadget Geeks, and Gallop Podcasts. We answer questions LIVE every Saturday at 10:30 AM EST at 

www.askthepodcastcoach.com/live

You can jump into the video at www.askthepodcastcoach.com/question 

You can also leave a question by clicking on the microphone in the bottom right-hand corner at www.askthepodcastcoach.com 

Ment...

Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound. 

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be cr...

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for...

This episode is based on an exercise from the book, Make Noise:  A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words. The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708.

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A...

NOTE: Today's show is NOT edited to show how much editing I do.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of...

Today I bring my insights from working a podcasting helpdesk to help you avoid some common pitfalls. Why isn't my episode in Apple? What is the most compatible audio format? I moved my website and broke my podcast! YouTube is sniffing the idea of being an audio media host...

Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to...

On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasting), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words.

Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper who shares his inspiring story and encourages people to focus on what makes them unique. Lastly, the...

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting.

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be c...

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing.

Before we get into stats, we need to understand that downloads are just ONE WAY to measure your success. I know our ego is involved but the problem with comparing your podcast stats with others is: Podcasting is a lot like golf or bowling or any other sport that you do against yourself. I'm not saying there is no competition (often...

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Women's Meditation Network after feeling disinterested in her previous business and finding a lacking market for women and meditation.

We learn about the importance of just starting, experimenting, and having fun, as well as curating content for listeners. Katie shares her experience with advertising and maximizing revenue while engineering her pre-roll to not upset listeners. We dive into the uniqueness of her meditations and...

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. 

Creating Better Episode Titles For Your Podcast

NPR SITE

NPR PDF

More Headline Training from NPR

LISTENNOTES INFORMATION

What is Listennotes.com Global Rank? This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score).

According to their site: * Other websites / apps may claim that t...

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well.

Ready To Start Podcasting? Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will t...

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com.

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive...

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum impact. We also have a "Because of My Podcast" story.

Formats: 1. Solo 2. Co-host 3. Panel / Roundtable 4. Narrative 5. The Hot Mess 6. Audio Drama

Full show notes at schoolofpodcasting.com/875

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Are you looking to start your own podcast but don't know where to begin? Look no further...

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including updating old episodes and descriptions. Dave offers helpful tips on how to go about the process and stresses not changing your feed..This episode is filled with valuable insights and resources for both aspiring and seasoned podcasters. You won't want to miss it!

Are you looking to start your own podcast but don't know where to begin...

Deirdre Tshien CEO and co-founder of Capsho, recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powered podcast content writer, created to help Podcaster organically grow their show. Additionally, she talks about the new updates in CapSho 2.0, which allows users to have more control over their content, such as being able to drag and drop blocks into their descriptions.

In Today's Discussion

There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first impression, and it will influence how long they let this play. I listened to podcasts for 14 hours in the car this weekend as I drove to a speaking gig in Nashville. Bad audio is becoming more and more apparent in this space (especially for "indies" and I thought I would help us understand what it sounds like and what tools are available to help fix it.

In This Episode<...

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with everything can be hard. It’s important to know that you’re not alone in feeling overwhelmed and that there are tools and strategies to help you never feel overwhelmed again.

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In this episode, you will learn the following: 1. What is the strategy to manage overwhelm and increase productivity? 2. What three tools are necessary to organize and increase productivity (that are free)? 3. What is the best way to d...

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It is the go-to marketing channel for the best online marketers due to its high return on investment. Email marketing outperforms strategies like SEO, PPC, and Content Marketing, making it the most cost-effective way to promote products and communicate with customers.

Today we hear from seasoned email veterans from different viewpoints, purposes, and motivations to share their insights into running a podcast.

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Veteran podcasters like Joe Saul-Sehy from Stacking Benjamins, Kristen Meinser, and Jordan Harbinger have all successfully launched and grown their podcasts and have valuable insights to share. 

We hear about the planning, shaping, and bumps and bruises of launching from the new host Allen Corey and Crystal Hammond of their spin-off show Stacking Deeds.

Take Aways

Sometimes a "No" is a Not Now.

Your podcast can bring you opportunities.

Recording a podcast with an accent can be both intimidating and exciting. If English is your second language (ESL), you may feel nervous about speaking in front of a microphone; however, the ability to reach a worldwide audience is exciting. Today we answer a question from Jacob from the Old Men New Games wants to know if a host has English as a second language (and might mess up a word every now and then). Is that a “No Go, Instant Tune Out” for you?

I think this boils down to accents. My audience shares their thoughts.

The great ones make it look easy. Jono drops easy, simple, powerful tips on starting a community, growing it, keeping it engaged, and if you want to build courses based on the information you've learned from your community.

Full show notes at www.schoolofpodcasting.com/867

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to...

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You, and MIT professor, set a goal of appearing on 150 podcasts. He pitched over 2000 shows and ended up on close to 350 shows. Mark did it through volume, which is a different strategy than Dave typically preaches. Dave and Mark get together to share their insights to discuss the pet peeves of guests and hosts to uncover the most efficient way to pitch yourself to shows. 

"Focus on how you're delivering value to the audience. If your p...

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast) today; we are looking at the other end.

Share your feedback via the Survey 865

When it comes to podcasts, the goal of any podcast creator is to captivate their audience and keep them engaged. However, there are many reasons why listeners may choose to unfollow or unsubscribe from a podcast. In this episode, we will explore what makes listeners tune out of a podcast and how podcast creators can avoid these pitfalls. We will look at common...

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive relationships. I also discuss Cinemaker, a Mac-only video recording program for video interviews. Lastly, podcast hosts announced updates at Podfest. I also share my presentation.

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will...

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time.

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no...

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better.

My Video Progression

I started with a Logitech C920 and upgraded to the Elgato Facecam. The Facecam had a better picture and NO MICROPHONE...

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared here will help you get your audience clicking with your content. We’ll provide guidance on finding and following effective strategies for growing your podcast.

Weight Loss and Podcasting

Instead of focusing on the goal of "I need to lose 40 lbs" focus on the actions that lead to weight loss. Starring at the scale w...

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome. 

We have all done hard things in the past. One of the hardest things I h...

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast. 

This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience). 

Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind. 

You may think nobody would listen to...

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50).  Helps me understand there is no "cookie c...

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission. 

I'm not them. Today I reveal the truth - e...

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them.

1. Advertisers 2. Understanding who listening? 3. Understand what they want 4. To help you deliver more value in your show<...

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast.

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through...

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month.

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group...

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change.

Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity...

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show...

Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions). 

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to h...

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going. 

I also made some mistakes that I will share and some insights on some tools and strategies. 

You may think nobody would listen to you, bu...

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience.

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound...

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space. 

Dave's Fun Text Tool

I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when pe...

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people. 

Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was i...

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" 

I also talk with Sunny Gault from the Podcast Network Alliance

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound g...

 I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/

Things We Learned/Noticed

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove)

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly...

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting.

Advertising on Podcast Apps

Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income.

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You...

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it. 

PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies.

Focusrite: The Vocaster Series Made For Podcasters

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds

Focusrite: The...

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable.

In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share. 

Please note this episode is clean, but does have some bleeped out words.

Focusrite: The Vocaster S...

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode  752 .  That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy. 

Focusrite: The Vocaster...

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big Podcast. 

All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template.

Focusrite: The Vocaster Series Made For Podcasters

Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life

Focusrite: The Vocaster Series Made For Podcasters

Today I look at some things using my experience and share them with you so you can avoid those pitfalls. 

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show. 

I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession). 

We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should seriously consider.

SPONSOR: Focusrite: The Vocaster Series Made For Podcasters

The Rodecaster Pro II is the new device from Rode. Today I compare it to the Rodecaster Pro I along with some other devices. This device is $700 and (IMHO) not for someone who is just doing some casual interviews via zoom. Feel free to follow/subscribe, and check out any of the other 833 episodes I have. 

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way.

Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.tamsenwebster.com

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast. 

Focusrite: The Vocaster Series Made For Podcasters

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy? 

SPONSOR: Focusrite: The Vocaster Series Made For Podcasters

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite. 

Focusrite: The Vocaster Series Made For Podcasters

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans.

And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind. 

I've known  Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode "Doing It Wrong Right From The Start." So I looked into it, and I loved that Incent was having success and by some standards "breaking the rules" of podcasting. That sounded interesting, and that was just the start.

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827.

Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4.

Gamertag Radio (GTR) is an independent online gaming website dedicated to the gaming community that was founded in 2005, and intended to help to unite all gamers. Over the past few years, GTR has grown from a...

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy.

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes. 

Connect With Connie at

conniealbers.com

Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy."

Connie's Podcast, "Equipped To Be."

Focusrite Interfaces

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now?

Sponsor: Focusrite Interfaces

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it?

Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It...

Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business. 

We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra). 

Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is going to work. 

I introduce a new segment "I Heard it on a podcast" this time it was the Moe Factz show wit...

Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, created some free resources, and have worries about the future. 

Don't forget the Book Launch Webinar Next Week.

Have a conversation with me on Volley (aff link)

Check out Dave's new FREE Classes

Find Your Red Thread: Make Your Big Ideas Irresistible (book)

Join the School of Podcasting

I've said in the p...

The excitement of starting a podcast can really fuel podcasters. You stats to start to grow, but eventually, they may level off. What keeps you going when your podcast isn't growing?

Because of My Podcast: Fred Castaneda

Check out Fred's shows Podcast Reporter (me on Fred's show)

The Struggling Biz show

March 29th is the National Day for Vietnam Veterans. Thanks for your service Fred!

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me...

I was speaking at the National Religious Broadcasters in Nashville Tennessee and kept hearing a few phrases that make me worried. Phrases like, “I had some friend, or some temp, or some web guy, or even a professional service” set up my podcast. Then in talking with them, I learned that (in many cases) everyone is setup wrong. We’ve all been in a situation where we don’t know what we don’t know. We don’t know what should be important. Today, in episode 819, I’m going to tell you.

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators while you earn money selling advertising spots. That resource is audry.io and today I'm talking with one of the co-founders Niklas Hildebrand.

April 5th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See https://schoolofpodcasting.com...

When Neil Hedley emailed me letting me know he would be going through my town and could he buy me dinner I jumped at the chance to hang out with a listener. I had no idea at the time that Neil:

Had exclusively done morning shows ever since, including six #1-rated shows in different markets in the US and Canada. Sprinkled among those years is time as a stand-up comic, singer, restaurateur, bestselling author, college professor, world record holder (that's a fun story), and a pile of other goodies including running Knopp Studios and hosting the Voice...

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I gave you 30 Strategies to Grow Your Audience. (Episode 727)

In this episode I get to hear YOUR ideas, and share some "outside the box" ideas I found on Facebook. 

When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, c...

I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible

and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of it. The Red Thread represents the path back to where you first started. By remembering what it was like when you first started in your niche, you can better understand your audience who is right where you started. The red thread is your path to success. When you can explain your podcast in a way that...

A trailer has many pros from a creative standpoint. IT forces you to identify WHO you are talking to and what can you say to get them to listen to your podcast. 

For me, a trailer is 30,60, 90 seconds. When you mark your episode as a trailer it is stuck at the top of your show in Amazon, Spotify, and Apple. Some podcasts do trailer episodes that are 2-5 minutes long.

As always in podcasting, there are no set rules.

The different types of trailers

When do you know i...

You are going through the file of the interview you did a week ago and you notice: 1. The audio of the audience sounds horrible.

2. The guest is boring. 

Today I showcase some tools that can help you save the audio, but only you can save the boring. 

When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as...

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take.

Kevin started his first podcast Philly Who? Then quit his day job. So how did he turns things around to the point of making six figures? He stopped and took time to learn what works, and then give it to the audience.

MENTIONED IN THIS EPISODE

Question of the Month Contributors

When looking at a new podcast in an app, what catches your eye? The artwork and description...

Are you one of those people who has thought about doing a solo episode where you open the microphone and talk directly to your audience, but can't overcome how uncomfortable you feel trying it? This show is for you.

We also talk about understanding the different roles when you are doing a solo show, an interview, appearing on a panel.

Quit worrying about sounding bad, spending too much money on equipment you don't need. At the School of Podcasting, you get access to step by step tutorials, a private mastermind...

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show. 

Today I share a story on how I was ready to make sweeping changes to the Podcast Rodeo show until I decided to open up a discussion with my audience. I was at one point thinking of shutting the podcast down. It turns out that ONE person who had ideas of changing the show was in the m...

In the microwave society that we live in, most of us are not accustomed to slowing down. As a podcaster, we may associate silence with "Dead Air" which is a phrase from the radio. However, today I'm going to show you that the best answers come after the awkward pause.

When you put a pause before or after a point it adds emphasis to that point. 

If you put it before the point, the brain perks up waiting for the next words. 

If you put the pause af...

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra. 

Evo has been podcasting since 2004 (not a typo) and has been involved in many aspects of podcasting ever since. 

Evo was nice enough to let me host an episode of his show a while back, and today I'm repaying the favor.

I interviewed Evo back on episode 122 when he was on a book tour for his book Expert Podcasting Practices. 

LINKS FOR THIS EPISODE

Find the report Evo was wal...

As the first episode of 2022, I often do an episode for beginners, such as episode 756 14 Steps to Start a Successful Podcast in 2021

One of the most dangerous things you can do in podcasting is comparing your show to others. When I was in my 20s I would play golf once a year with my brother. My golf scores look like someone who golfed once a year. I would use my Dad's old clubs and would go to one of the cheapest clubs and just a fun day of hanging out. How would I feel if I compared...

Since episode 388 2013, I've been asking my audio what is your ONE FAVORITE podcast (and yes, I know it's hard to pick just one) but more importantly WHY is it your favorite?

Steve Stewart loves the Stacking Benjamins Show

I interview Steve and Mark Deal on 752 about the Podcast Editor Academy

York from Poetic Earthlings likes the Matt Walsh Show show.

Chris Lewis from the Dads with Daughters podcast loves The Real Brian Show.

I interview Brian back on episode 449

Glenn from the Coaching Kids Curling Podcast loves...

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all.  YES THERE ARE LESSONS TO BE LEARNED

Do you know why all Hallmark Movies are the same? Well, do you know why all AC/DC songs sound the same (or Chuck Berry). Ever listen to an episode of Dave Ramsey? 

They found a format that works, and consequently, they stay with it until that format doesn't work.

Why are there so many Friday the 13th movies? Be...

I was talking to someone who said how "Flexible" Anchor/fm was (owned by Spotify). When I hear stuff like this I often wonder "WHAT IS YOUR SOURCE?" I did a video a while ago when there were some serious issues with Anchor that most people were overlooking (hey! it's free!). 

Today I just feel moved to let you know that YES, I do not recommend Anchor, but for NEW reasons. 

LINKS

Episode 805 Full Show Notes

Podcast Quick Start

Monthly Membership

Learn Podpage Free Course

Pr...

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour. 

I asked my audience how long it took them from idea to pressing publish. They shared their workflow and the amount of time spent per episode. 

If you'd rather outsource your editing, check out my team.

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to he...

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. 

Glenn Hebert runs the Horse Radio Network. When he started his podcast he had 12 downloads. He didn't quit, and 2800 episodes later he shares some powerful feedback from his audience. Glenn had no idea he would have this effect on people, and you can do the same thing. 

Let me help you start a podcast. 

QUESTION OF THE MONTH

II need your answer by 10/26/21. How long does it...

If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out of producing a quality audio file in a timely manner. From planning to editing, here are some quick tricks that will make your podcast shine! 

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get y...

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly.

If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Today is my 800th episode and like all...

For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should...

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help me boost (skill). 

So for me the "tell me about yourself" drives me nuts. I asked my audience, "Am I missing something? and they answered (and in some cases I am). 

Full show notes at schoolofpodcasting.com/798

Scott from What Was That Li...

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you g...

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience. 

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author<...

Today is a "Question of the Month" episode where we share something we recommended and WHY.

We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

...

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right...

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast. 

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor t...

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.

SPONSOR: Novel Marketing

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.

Check out https://www.schoolofpodcasting...

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Participants In This Episode

The History of North America - Mark

What Was That Like...

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a...

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Mentioned In This Episode

Create an LLC

Zoom Podtrak P4 Recorder/Interface/Mixer

Show Notes Summit

My G...

Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show.

When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton of strategies to learn from. 

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Mentioned In This Episode

Kris and Kristine Show

The White Collared Podcast

Foster Care: An Unparalleled Journey

The Pharmacists Voice

What Wa...

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for...

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content.

Full episode description at 

www.schoolofpodcasting.com/783

I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me take my 16 years of podcasting experience to help you avoid the common pitfalls. C...

You can learn from your mistakes and do less of those.

You can also look at anything that worked well and do more of that. 

This week I talk about episode 780 with Adam Curry. I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers. 

Podpage makes it super easy to make a website for your podcast without a giant amount of technical know-how. There is no...

Today we hear part 2 of my conversation with Joe from Stacking Benjamins (Hear Part 1) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better. 

Have you tried Podpage? Podpage makes it super easy to make a website for your podcast. You don't need any technical knowledge. Just put in your RSS feed from your media host, and Podpage does the rest. You can try it for free for seven days - no credit card required. Go to www.schoolofpodcasting.com/trypodpage

00:00 G...

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to Adam than his leather jacket and golden locks of hair.

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts?

If you're not a technical person, and you're looking for a "Set it and forget it" solution to your podcast's website, look no further than...

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have not been cleared to travel. I ask Co-founder Dan Franks how he weathered the storm of 2020, and what he's doing to address the needs of his conference attendees in 2021. 

Check out PodcastMovement.com for more information

Automatically create a beautiful, listener-friendly podcast site from your RSS feed. Customize the design to create a p...

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for:

1. When did their response start to actually answer the question I asked. 

2. Is it a good answer? Does it deliver value?

Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host. 

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content. 

Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-step tutorials, the private Facebook Group (filled with brilliant podcast minds) and live gro...

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck.

Clay is the man behind the Fish Nerds podcast and because of his podcast he was first selected to be t...

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW. 

I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions of a c...

I reached out to you and asked how you found your co-host and you were nice enough to reply. 

SPONSOR: School of Podcasting Audio Editing

If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit

Tips in Choosing a Co-Host for Your Podcast

You want someone who has the same commitment (and support). 

You want someone who loves your topic, but might approach it fr...

Here is what we know:

In the US, it's $19.99 a year to participate

Your show is only available in the Apple podcast app but it's not exclusive.

You can set your monthly and yearly subscription price, and signing up will be super easy.

You can offer a free trial along with a freemium model (some free episodes and some paid).

The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take 15.

Apple...

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People" press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." Because of hi"s "Very Fine People" clip, Joe Biden said he HAD to run for President. 

P...

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million. Not too bad for two people who are having fun recording things in their bedroom.

Today I talk with Collin who along with his wife produce the Pet Sitter Confidential podcast. They are truly impacting their audience, and due to their uber-niche topic, it is enabling...

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are.

Podcasting allows you to reinvent who you are. To be your true self.

Today we talk with Scot McCarthy of the Moving Forward Leadership Podcast.

Scott joined the military when he was 18 and will be retiring soon, so he is using podcasting to reinvent himself and help establish himself in the...

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast."

Learn to plan, launch, grow, and monetize your show. You'll sound great, organized, and create GREAT content. Take advantage of our step-by-step tutorials, live group coaching, and private Facebook group filled with brilliant podcasting minds. 

www.schoolofpodcasting.com/join

The No Agenda streaming service found F...

Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The new version of the app will be out in a few weeks.

I was listening to the Sounds Profitable podcast and heard where my friend Harry Duran from Podcast Junkies, and Fullcast, hard obtained a sponsor for a show that had not been published. I had to hear how he did it.

Question of the Month...

Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, an agency that helps 2b2 entrepreneurs increase their visibility and credibility through profitable podcast guest features.

There are almost 2 million podcasts. Where do you begin? Find someone in your niche, and use a tool like Podchaser, Podsearch, Google, or any podcast app and search for their interviews. This may lead you to podcasts that would also...

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developing and implementing your personal brand (and how it can help grow your audience)

Sponsor: The School of Podcasting

Join the School of Podcasting and never worry about sounding bad, spending too much money on gear, and being all alone to be frustrated and angry. When you join the School of Podcasting you get:

In talking with new and seasoned podcasters I often hear questions that lead me to believe that people think they can "break" their podcast. 

Today I talk about a few questions I've heard and how 99% of the time you're not going to break your show. 

We also have a question of the month

I have recommended Squadcast for years. The ease of use and the ability to have separate tracks of you and your guest makes it my go-to choice for remote recordings. then later I got a Rodcaster Pr...

Do you remember your first real kiss? I was with my first girlfriend. I was probably 14? I was scared to death. There was no internet, and for me, nobody to ask? So I went in for the kiss and kissed her in a very TV-friendly way. I stopped and said, "Let's try that again" and I figured out what to do. I tried everything I could to avoid falling in love with my first wife. I had told her over and over that I didn't want anything serious, but here...

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible 

Meet Valerie Geller Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at mo...

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. I also share three tools that you can use to boost your podcast brand. 

Can you imagine if a new restaurant opened in your neighborhood and was serving your favorite food? You get all dressed up and bring a date and go to the new place looking forward to eating some of your favorite food. 

You show up and the menu just mentions wh...

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we interview Shane Whaley of the Tourpreneur podcast. Shane shares how many people in the travel space just folded up everything just going out of business. This is not the approach Shane has taken, and he not only didn't shut down in 2020, but added more sponsors to his show. 

The Longer I live, the more I realize the impact of attitude on life. Attitude, to me, is m...

I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club called Prohibition and wanted to know if I would want to attend. Did I say it was a club? Prohibition is a speakeasy. I have never been to a speakeasy. The door that you go through shows "LAW OFFICE Eddie Onare, ESQ." 

When we arrived there was an actual velvet rope. We had to wait. It...

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give you HONEST feedback on your show? Are you willing to ask questions that might potentially show you that your show is boring? Jack has, and he has created a great show. Today on episode 758 of the School of Podcasting I have the honor of looking into how Jack has grown his Darknet Diaries podcast.

Jack was looking...

Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was on Happy Days and since then has been making phenomenal movies. He's been nominated for 114 awards and won 39 times for a percentage of 34%, In 2002 he won with A Beautiful Mind for Best Picture and Best Director. One might say, "Not too shabby."

Rob was on the true stories show on Satelite radio talking about always screens his movies and checks in with the audience to see how the content i...

It's the first episode of the years and in the same that I have the last episode of the year look at why people listen, today we talk about how to start. Ten Years ago I did an episode called "27 steps to launch a podcast and today I am going to update it. As you might imagine things have changed in 10 years. If you already have a podcast I have some items for you. Over the years there have been some ingredients of podcasting that we know add value, but like any recipe, if you use an ingredient in...

Every year I ask my audience what their favorite podcast is and why it is their favorite. They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts. 

In general, I say good content will make us:

So pay attention and here how most of these shows are not just doing one of those, but multiple emotions and strategies.

01:26 Dave love Podnews.net

03:16 Steve Stewart from the Money Plan SOS lo...

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to Glenn the Geek Hebert of the Horse Radio Network as he was recovering from not one but TWO surgeries. The story is amazing.

We also have a tool to reward your superfans for sharing your show with their friends. We also catch up with the Dog Podcast Network.

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey Green get 8000+ downloads per episode for his Morning Mindset Daily Christian Devotional podcast. 

As a teacher for decades, I can say I've seen how humans are not fans of change. They like things to stay the same and be predictable.

As a musician, I saw establishments that had c...

Today we talk with Mark and Steve from the Podcast Editor Academy. While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If you're wondering how you get clients? They have sales scripts and insights from over 6000 editors. You don't have to know everything there is to know about audio to be an editor, and this website can help you start and grow a podcast editing service.

02:30

Every year the last episode...

I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were about specific events at a specific time. In listening to their episodes there are a couple of strategies you can do to make your show future-proof.

The deadline for the question of the month is December 14th, 2020. By adding the year into the discussion, a listener knows that the episode has passed. But what about outdated information? If the episode consists of nothing but information...

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear. 

01:22 Your Favorite Podcast - Send in Your Answer 02:56 Now That's A Good Question: Howard Stern and Wolfgang Van Halen 06:35 Join the School of Podcasting 07:33 Lessons From Quibi 13:24 They Blew Their Launch 16:12 Big Name Celebrities 19:02 Make It Easy To Share Your Content 21:05 It's Not the Tech 23:28 Clueless About the Competition 29:49 Who is the Audience? 33:29 The Best Place t...

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201).

Ready to start your podcast? Got a podcast and you need to grow it? Join the School of podcasting and get instant access to:

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, you get providing information that people can't get anyplace else. You end up with a smaller audience size, but a more engaged audience.

In this clip of "The Loudest Voice," you will hear actor Russel Crowe as Roger Ailes explains how he doesn't want a wide audience...

I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just takes time, consistency (of schedule, and value). Kim Krajci of Toastmasters 101 pointed me toward this YouTube video from Box Angeles. This video shows Mellisa Hunter who has a hilarious series of Adult Wednesday Adams and how one video in that series went viral and her back episodes starting taking off with the original video. 

One of the great things about podcasting g...

Last week, I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I saw comments on Facebook all stating, "WOW, That was a great interview." There will be times when you get feedback, and no matter if it's positive or negative you want to investigate why (so you can do more about it).

I've received more than average feedback on episodes like The Ultimate Guide to H...

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, and listened to it. When I was done with the book I wanted more and found his Speak Up Story Telling podcast. Unlike other books on Storytelling that have brilliant messages like "Stories are good," and "You should learn how to tell stories," I was THRILLED that I had finally found a book that explained HOW to tell better...

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit me hard. With this in mind, I wanted to talk about things podcasters can learn from Eddie Van Halen.

Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More

Pick up any book on podcast monetization, and yo...

I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts). Thanks to Todd Cochrane and everyone at podcastawards.com for all you do and thank YOU for voting for me.

I had one this award back in 2017, and now I will have an awesome set of bookend for my bookcase. 

THANK YOU!. 

I spent months researching podcasters who are making money wi...

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things interesting.

I asked my audience what thought made things interesting. Thanks to everyone who contributed including:

Craig From http://www.inglespodcast.com/

Thomas from www.novelmarketing.com

Harris from Wild Talk (XFL Podcast)

Orlando from www.hablandodetecnologia.com/

Carey from Podcastification

Andres from Colmillo...

Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being $130,000 in debt, and has lost (and kept off )150 lbs. My audience from the Logical Weight Loss podcast told me I HAD to read her book, Chasing Cupcakes (get it for free on Audible), and once I finished her book, I checked out her Primal Potential podcast and downloaded all of her episodes. I was thrilled when she agreed to come on the show and explain how podcasting has boosted he...

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today he shares the mistakes he made, and how he came back to podcasting with new strategies and insights that resulted in his podcast (the business of podcasting) being the number one way her is driving customers to his business at Valher Media. 

02:41 Charlie's Services

05:14 Charlies Hired a Team for His First Podcast

07:59 What W...

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson.   (a writer and producer)  plays a television writer and producer (named Kenya Berris). In one episode the main character (who is a movie and television creator) is worried about giving feedback to a fellow black creator, and also is worried about what others might think about his films and content.

In sone scene, Kenya meets Tyler Per...

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper.

How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings).

I was listening...

The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4:

Zoom Podtrack P4 Podcast Recorder Four mic inputs with XLR connectors Four headphone outputs with individual volume control Gain control knobs and mute buttons for each input Phantom power for all XLR inputs Automatically prevent feedback from call audio using the Mix-Minus function Easily connect your phone using the TRRS connection Trigger sound effects using four assignable Sound Pads with 11...

HOUSEKEEPING: My book, Profit Grom Your Podcast UPDATE. If you're asked to confirm your sale, please say yes.

Podcasts are continuing to get more and more popular with millions of listeners worldwide. In some (few from what I've seen) cases, people with very popular or very niche shows can charge what some people call a "Guest Appearance Fee." While I understand that some of us are trying to at least pay for the cost of production with our podcasts, but there are some things to think about before you go charging people to be on your show.

Patreon is having what appears to be some serious legal issues created by a loophole in their terms of services. Today I talk about seven different options each with their own strength. 

Patreon

Subscribestar

Supercast

Memberful

MyLibsyn

Podbean

Buy Me a Coffee

Ko-Fi

Full Details, videos, and more at 

www.schoolofpodcasting.com/735

There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast feed. When you learn to shave, you have to learn how to hold the razor properly. 

Let’s start with some analogies. Radio is broadcasted on a frequency. That frequency is then deciphered by a radio receiver, which turns it into music. 

Podcasting is syndicated via your feed and is decipher...

Today we revisit the topic of Impostor Syndrome (something we talked about in episode 627), as you won't believe who has impostor syndrome (the whole, "Why would anyone listen to me???). 

We also share what your favorite episode is and why (some pretty amazing answers thanks to all who participated). 

Worry about sounding bad or unprofessional? Worried about buying equipment you don't need? Worried you'll make all those common mistakes that podcasters make? Then quit worrying and join the School of Podcasting. You get step by steps tutorials, live gr...

Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That is a HUGE amount of work along with finding sponsors, booking over 6000 guests, facilitating contents and more. Today they share their secrets to longevity while keeping their sanity. Horses in the Morning is part of the Horse Radio Network.

01:07 Answers for the Question of the Month 01:30 Vote For School of Podcasting at Podcastawards.com

I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses I thought I would share my opinion on the best practices.

Next week you will hear Jamie from Horses in the morning talk about her L O V E of horses. In the past I have said you need the passion that a sixteen ye...

I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy.

Many times these clips are long (I wouldn't make then any long than 10-15 seconds if not shorter) and just leave the listener confused. 

If you think about it movies use trailers t...

Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, help you get employment, and help secure opportunities.

Joe Rogan and he was interviewing John Stewart 

Emly Prokop from the Story Behind Podcast getting a book deal

Moxie LaBouche of the Your Brain on Facts got a Book Deal 

My book comes out in August Profit From Yo...

If you hate WordPress but want something a little more powerful than the built-in website that comes with your media host then you might want to check out Podpage. Today I interview the create Brenden Mulligan

Sign up at www.schoolofpodcasting.com/learnpodpage

Want to play with it for free? Check out www.schoolofpodcasting.com/podpage

03:10 Scott Johnson

05:15 Jim Collison

06:04 Jill and Chris

07:30 Kris and Kristine

10:03 Dave Jackson

I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite

What Was That Like? Podcast

Horse Radio Network

episode 677 - All about doing interviews and being interviewed

All the episodes featuring Glenn...

As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story.

* Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on th...

My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast.

* Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording so...

01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they would benefit from it.

Recently I did some market research that had me way out of my comfort zone but the information I received was worth the di...

While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership.

01:35 Why is This Good?

I came across the trailer of the show Once upon a Gene and was floored by the emotions that bubbled up to the service. It makes you laugh, cry, and think. The vulnerability of...

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts:

Last year I met Brent Besham and She Podcast Live and hear about Poddit.  In this interview, you'll learn what Poddit is, and how you can use it. 

Full show notes at www.schoolofpodcasting.com/721

03:03 Poddit Interview - Brent Basham

14:43 A Guest Questionnaire

22:11 What Podcasters Can Learn From Michael Jordan

24:22 Focus Groups Tips

27:47 Website Webinar May 20th

28:13 Descript is Pretty Cool

31:16 SOP Housekeeping

People are using email, they're using Google forms, and we're moving a direction to...

Because of My Podcast

Kevin from the AP Professor

Check out Kevin's book "Pandemic Tracking: A survival Guide for College Faculty."

Check out Kevin on the Podcast Review Show

Contributors

Arnie Chapman _ Football History Dude

Joan Wheeler - Culture Rich Podcast

Darwyn Dave - Dealing with My Grief

David Oliver Kling Sacramental Whine, and Midgard Interactive

Kris from Kris and Kristine

Clay Groves From Fish Nerds

Zoe and Sammy From the Daily Chicken Podcast

York...

According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90 days, and “inactive” as any podcast that has not published any episode in that same time." So what does this mean?

Does this mean you are too late. NO! Really podcasting is just getting warmed up. There is still 30% percent of the US that hasn't listened to a podcast...

As a podcast consultant and coach, my biggest struggle is not getting people to pick a name, or artwork, or finding the right gear. Those are all a walk in the park. My hardest part is getting people to start. First I need them to press record, and then I need them (after a few practice runs) to press publish. Then once I get them to publish, you have to be ready to pivot and tweak your podcast unless you think you got it 100% perfect on the very first try. 

Today I share stories and insights from

After the fourth person had asked me if I had watched the Tiger King on Netflix I decided to give it a try. It's not good. I got about halfway through and only watched the second half looking for closure. It's bad people behaving badly. I was on a Zoom call with my family and my brother had not seen it yet, and as he put it "everybody is talking about it." The whole family said the same thing, "it's awful, its a waste of...

I thought it would be a good idea for Radio Personalities (DJs) to have a podcast. I know that they often lose their jobs due to the consolidation of stations, automation, genre changes, and more. However, I only thought it was a good idea. I didn't know because I only know to podcast, Erik K. Johnson is the Podcast Talent Coach and co-host of The Podcast Review show and he's been in radio 30 years and is a program director for iHeart Media. So I asked Erik for his opinion and he gave me three reasons radio personalities should have a...

What do people mean when they say "Bad Audio" well I made some. You will hear where some strategies DO create bad audio and others (using your phone may not be horrible). 

Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To enter the contest go to  http://bit.ly/PSM_Dave-Jackson

Samson Q2u

Childless by Choice

Sound Off Podcast

Pod...

Across the US (and the world) schools are closed to try to reduce the number of people spreading the Carona Virus. This makes it very hard for teachers who still need to deliver lesson plans. With this in mind, I've made a video that shows you how to turn your lesson plans into a podcast. It's free, and the strategy uses free tools. 

Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep d...

Today I am recording from Podfest Multimedia Expo 2020 and I capture a conversation with Ronsley Vaz in the hallway after he shares an amazing story about listener loyalty. 

Sometimes we are our own worst enemy. When we don't give ourselves credit, this belief limits our success.

Focusrite wants to help remove any barriers to your creativity by outfitting your podcast studio with products from some of the best brands in content creation. We’ve partnered with them to award three podcasters with a complete studio makeover valued at over $2300 each and the cha...

Descript is software that transcribes your episode and then you can go to the transcript and when you removed it from your transcript, it removes it from the audio. You can fade in and cuts that are a little rough to smooth them out. You can mix in music, have multiple mics go into two different tracks so you can edit the "cough" out from person number two while person number one was talking. Enjoy the live demo of Descript in this episode 712 of the School of Podcasting.

01:09 What is Descript? 08:16 Descript Demo 19:20 How...

I was in Houston for the Spark Christian Podcast Conference where I was speaking. It was a great event for the first time out of the gate and I met some really cool people. My buddy Sunny from the IPN asked me if I wanted to go see Joel Osteen who runs the largest church in America and is also an author and someone I refer to as "Happy Jesus Man." Jole is incredibly successful (his church is the building where the Houston Rockets professional basketball team played. It's a stadium that holds 16,800 people).  I have listened to Joel o...

01:29 How Do You Compete Against Large Networks?

06:44 25 People Vs 1

09:42 Two Things That Kill Podcasts

11:52 Buying an Audience

15:32 Life Without the School of Podcasting

17:01 So How Do You Compete?

19:24 Jet Ski vs Cruise Ship

21:53 Downloads are only ONE way of measuring Success

24:28 Free Webinar 2/26

25:01 Golden Mic Announcement

34:23 Where I Will Be

34:45 Question of the Month

I hear this question a lot:

How am I supposed to compete?  It'll be something like I...

Today we introduce a new segment, "I told you so!"

I also have a great conversation with Daniel J. Lewis from My Podcast Reviews. get a special deal at 

www.schoolofpodcasting.com/mpr

Watch Quick Demo

In a previous episode about Glow.fm I talked about how hard it is to obtain an engaged audience and you might be lucky if you get 5% engagement. This week on the finale of The Good Place they mentioned the Podcast Radio Lab, and on a previous episode of Radio Lab they mentioned how 29,000 people are helping to pay for the production of the podcast. The interesting thing is due to their massive audience 29,000 is not even 1% of their audience. I bring this up not to depress you, but so we can all move forward making informed d...

Every month we have a "question of the month" and this month it's what are you going to do differently in 2020 with your podcast?

Lee from the Covert Nerd podcast was trying to speak at a panel. He was sensing a little pushback until he mentioned he had a podcast ( and got the speaking gig). He also got some "street cred" from his kids who were impressed the "old guy" was doing something so hip as a podcast. 

As 2020 is upon us what are you g...

00:00:58 Slow Down When You Talk About Yourself 00:03:08 Podcast Magazine 00:08:50 Glow.fm Interview 00:31:38 Fun with Math 00:42:28 Question of the Month 00:43:26 Podcasting Events 00:45:33 schoolofpodcasting.com/start

Today I talk with Amira Valliani the CEO of Glow.fm

If you can make it EASY for your audience to give you money in either a one time, monthly, or yearly format. You can provide suggested amounts but they can change it (if you let them). The key is you want to make it easy for people to sign...

Today we talk about creating great content that people will share, and take a slightly deeper dive into the topic by looking at WTF by Marc Maron.

When I reverse engineered the content I consumed, I noticed that no matter if its a book, magazine, TV show, or movie, whatever I'm consuming:

Made me laugh

Made me cry

Made me think

Made groan

Educated me

Entertained me.

When I look at other elements that make a good podcast...

Every January I get people who want to start a podcast and I am glad to help them, but there are some people who have absolutely unrealistic expectations. Today I want to talk about what to expect. 

Every podcaster starts with the same two things: 

A) No audience

B) Integrity

00:00:19.728 Podcast Piggy Bank

00:02:52.782 The Scariest Podcast Question 00:04:51.045 Who Are You Talking To? 00:06:47.223 Targeting Your Audience

I...

Every year I ask my audience:

1. What is their favorite podcast

2. Why is it their favorite? 

I also want to know about their podcast if they have one, and where we can find these shows. 

Time Table:

This episode has been created with chapters. Your app may skip to the next chapter by clicking the right arrow button.

00:01:13 Focusrite Scarlet Interfaces 00:05:00 Emily Prokop 00:07:23 Scott Johnson 00:10:59 Randy Cantrell 00:12:23 Joan Wheeler 00:14:00 Arnie Chapman 00:15:52 Clayton Allen 00:18:06 Charles McFall 00:20:57 Ed Sullivan 00:22:00 Chris Curran 00:23:43 Clay Groves 00:25:31 Donald Winn 00:27:21 Fred Castenda 00:28:58 Terry Nords 00:32:13 Da...

01:39 Because of My Podcast 06:33 Focusrite Scarlet USB Interfaces 08:35 Is it Too Late To Start a Podcast? 24:16 Great Podcasts Lead to Binge Listening 26:08 Question of the Month 28:09 Hindenburg Chapters Trick 30:45 The Importance of File Management 35:51 Podcastingevents.net 38:59 Bloopers

Full show notes at 

www.schoolofpodcasting.com/702

Sponsor: Focusrite

Ready to Podcast?

www.schoolofpodcasting.com/start

Today I take a lesson from my nine-year-old niece who goes crazy about a Christmas toy that makes absolutely no sense at all.

I also have a great conversation with Cole Raven of Podchaser to explain what it is, where it's going and how you can use it in your podcasting effort. See the School of Podcasting at https://www.podchaser.com/podcasts/school-of-podcasting-64937

Here is my profile on Podchaser

Table of Contents:

00:01:11.850 Question of the Month 00:02:19.600 Focusrite USB Interfaces 00:04:13.957 Different is Better Than Better 00:13:13.993 Cole Raven From Podchaser.com 00:35:01.521 How...

Today I spend a small amount of time remember the past 700 episodes. Then I launch into a "Lightning Round" if you're a new podcaster or seasoned veterans you should get something out of this show. 

Full show notes at 

www.schoolofpodcasting.com/700

Clay Groves is one of the nicest guys on the planet. I always smile when I see him at an event. I know I'm going to be smiling and laughing soon. He is the host of Fish Nerds, and over the years when I saw him in person he would tell me a "Because of My podcast" Story and when I heard his last one, I said, "I need to have you come on the show and share these stories.

In today's interview you will hear:

6:44 Clay sold some of these stories

12:11 Clay...

Today we are talking about Plugins. Plugins are things you add to your audio editing software to make it better, more efficient, etc. The best way to avoid buying these (or using these) is to record good audio in the first place. That is not always an option (especially with interview shows with guests) so there is a company that has a bundle on sale 72% off and I put it through some tests. Please note this is an affiliate link (but also note - some of these are not great). 

For videos and more information see www.s...

So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising.

She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers...

In the same way that kids on Halloween want candy, podcasters want downloads. How much? MORE is the only answer. 

Should your list your show in (insert directory name)? Well, will it help you potentially grow your audience? Then the answer is yes. Yes, Stitcher and Luminary both run ads in between your episodes (and you get none of that revenue), but for me the potential of more listeners outweighs it. Luminary has also burned through 100 million and has received another 30 million to burn through. 

Social Subscribe and Follow Plugin

How do I come up with an idea for episodes? This show just celebrated 14 years in podcasting, and I would be lying if I said it was easy to come up with ideas for an episode every week. I will say this. There are some episodes that I feel are great, and I get no feedback on, and others that I feel I took out of the oven a little early and maybe were not quite ready to go to the public, and I get tons of feedback. I've also had a few shows that finding new ideas for...

We har about the benefits of podcasting on this show, and I attempt to get people to start their podcast and often ask, "What is the worst thing that could happen?" I wanted to hear what was the worst thing that happened to you by starting a podcast, what was the biggest regret?

Here are some of the things people have reported happening "Because of my podcast:"

I was able to get a dream trip to a Lambo field and watch my beloved Green Bay packers I improved my conversational...

Today we are going to take the phrase "Value Proposition" which is typically used in business and apply it to podcast. In the past few months, I've attended a fair amount of conferences and I ask people about their podcast. In most cases, people explain their show and I can see if I want to listen or not (or decide if I'm their target audience). I want to identify what people feel is valuable, and then help you shape that into your message. I learned about some of this in Tim Schmoyer's Video Creators course. The one that caught...

I'm back from She Podcasts Live 2019 with some insights from an all women's podcast conference. It was great fun, great conversations and LOTS of laughs. Elise and Jess put on a great event, and everyone walked out with lots of actionable items to put into their podcast.

1:57 Because of My Podcast Jonathan Bloom from Weekly Awesome

3:00 Listeners WILL BINGE YOUR SHOW with Kimberly Sumpter from Sistahs Connect

5:41 You are NOT alone - with Jason from

7:59 Because of THIS podcast

11:54 Your Voice Can Make a Difference

16:41 Speakup Story...

I have added a new book to my "Must Read" list if you are a podcaster. The first one was Platform: Get Noticed in a Noisy World by Michael Hyatt. Why? Because he talks about making WOW content.

My second must-read book is Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Patt Flynn. Why? Because it talks about making sure your product (or in this case a podcast) is going to connect with your audience.

My third must-read book is Storyworthy: Engage, Teach, Persuade...

Yes, and here is why. Americans spend over 60 billion dollars a year on diet books. Now you might say that is why people write books because people buy books - because each year more and more people are getting fat. How many people move to Los Angelas to become an actor or actress or to Nashville to be Musicians. You have your talent. You have your goals. You have your unique insights and they aren't going to help or entertain anyone sitting on your computer.

I've...

Dr. Richard Shuster did spend thousands of dollars on his equipment when he started. He used what he had, and moved forward. Little did he know his podcast would stop someone from taking their own life. Richard has a clear goal and focus of the show, and it is that focus that ensures his show resonates with his audience. I can't wait for you to hear his story.

00:56

I got to play with a Focusrite 2i2 and if you are looking for an easy use interfact that sounds great it's a great piece of...

In a previous episode, three podcasters shared their opinion on the Rodecaster pro. We all liked it but wanted some more PRO options. Today I give you an update.

Brandon/StudeeoB of the Beats to Inspire has received his first sponsor from a music-related software company.

These included

You have a great guest or you have a great story, and instead of getting to the thing that will inspire your audience to share your episode, you go to something else. This may be some sort of housekeeping or minor information that could easily be moved to later in the episode. You NEED to hook your listeners at the beginning of your show.

01:19

Danielle Daily from the Suddenly Single show explains how doing some creative marketing of her show caught the eye of some people who...

The International Podcast Association was launched at Podcast Movement 2019. Today I talk with two members of the executive board Liz Covart of Ben Franklin's World and Glenn Hebert from the Horse Radio Network.

1:11 Emily Prokop and John Jominzu of the Hate to Weight Podcast announced on a recent episode that together they have lost a combined weight of 100lbs. Both say the support form their private Facebook group who cheer them on when they do good, and lift them up when they have a bad week has been a...

Two reasons people might share things are that they are interesting and that they are useful. Emotions also play into why people share items. When you have something in common with the host it can boost the chance of us sharing the content.

Emotions such as laughter or anger. Marketing messages tend to focus on information. But many times information is not enough. They need something more. And that is where emotion comes in. Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action.

...

I was at Podcast Movement last week. I've attended all six Podcast Movement eventss and it's been a blast to watch it grow. This year the venue was HUGE and it was weird as the number of people also grew so it was hard to tell just how much bigger it was compared to the previous year.

As always this is a class act all the way around. The checking procedure, swag, were all super professional. As a speaker, I would also say I LOVE the tool they use to track my session.

If I...

Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results:

Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in yo...

I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ). If you're new to audible you can get the book for free.

When I started reading this book you might think, "Oh great, a radio person telling us...

I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily consume the data.

Be equipped to start their own podcast production company or be hired as an employee.

From time to time I see people in Facebook groups announcing "Hey I got my first 1000 download episode!" or "I just got (insane amount of money)" for my podcast. When you are just starting out, or even if you've been podcasting for a while if you're just looking at downloads or dollars, the inspiration to keep going can be hard to come by. Today we are going to examine the other ways your podcast is a success.

Be equipped to start their own podcast production company or be hired as an employee.

Be equipped to start their own podcast production company or be hired as an employee.

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

I recently appeared at a local meetup for a group in Alabama. The question, "what do I need to s...

I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews. 

There is SO MUCH information in this episode, I've combined it into a Free Interview Guide. Click Here to Get the Guide

For Full Show Notes go to www.schoolofpodcasting.com/678

Topics Include:

3:15 Appreciating your audience

7:29 Don't get blinded by resumes

10:40 Connect the Dots

16:13 How to turn down someone who wants t...

I keep seeing statements like, "Well, I've done this podcast for 2 years and it's time to start monetizing." With this type of mindset, I can see many podcasters getting discouraged or even burned out. I played music in local bars from the age of 16 to 50. 34 years I played music, but I never fell delusional enough to think I would make the big time playing local bars in Northeast Ohio. If I wanted a career I would've had to move to a city like Los Angelas, Nashville, or anything that wasn't Akron, Ohio.

While it's commendable to commit...

Thanks to everyone who chimed in with an answer:

Melanie from the Beer with an Engineer show likes to throw a party for her listeners

Brad from the Cinema Guys loves milestone shows - loves where people take small clips from past shows (or breaking format to do something special)

Terry Noorda from the Discovering America podcast brought his family on the show

Brian from Engaging Missions hasn't really done any kind of special episodes

Kim from Toastmasters 101 is going to pass on anything special

Stuart from...

I Have  A Fear of Heights True or False: Starting a Podcast is Hard Start a Podcast May Require Your To Overcome Fear Hiking in Utah is Different than Hiking in Ohio Get a Guide/Mentor To Help You Avoid Mistakes Everything Was Cool Until the Last Hike Getting Control of Your Mind The View From the Top Was Amazing The Confidence-Competence Loop

Utah Podcast Summit

Travel Gluten Free Podcast

Shirts That Provide UV Protection

TETON Sports Oasis 1100 Hydration Pack

3 Month Podcast Quick Start Package

You picked a name for your podcast (need help with picking a name, check out this episode of Your Podcast Consultant) and you've decided that maybe you went a little too "inside baseball" and you want to change the name of your podcast without losing your subscribers.

Step one would be to let your audience know what is happening (you might even get them involved in voting for a new name). By letting them know ahead of time they don't freak out when they go to listen to your show and...

There are so many things that are changing in podcasting that can cause stress as you worry. Some things you have no control over. You may need to take some steps, but after that it is out of your control. 

Being Seen in Google Podcasts

If you've followed the directions to set up your website, or you are using a media host like Libsyn.com or Blubrry you are good to go. From there, you just have to wait on Google. 

Being Found In Apps

I have had people contact me ab...

Starting a podcast is not hard. Starting a GOOD podcast takes time, dedication, talent, etc and today I asked my audience, "What is the biggest pain in starting and creating a podcast." Here is what they answered:

01:23 Thanks to everyone who contributed

Positioning My Podcast - from Timothy of kdoipodcasting.com

Running Out of Content - Chris Nesi from the House of Ed Tech

Scheduling - Todd from the Trucker Dump

The Abundance of Choice - Stephanie from the Virtual Ex-Pats

Mouth...

Today's talk about Podcast Trademarks was inspired by a Facebook post. As a tech support person for Libsyn I see a large number of podcasts on a weekly basis (get a free month at Libsyn.com using the coupon code sopfree ). I always find it interesting when people are launching a NEW show and when I go to look up their account, I see that there is another show with the same name. One of my favorite examples is the name "Outside the box"

If only there was a tool where you could...

There is more money coming into Podcasting and Geoff and David Cook are hoping to get some of it by building a podcast app that focuses on helping you find new podcasts, integrate social ingredients (likes, etc), and pay you one podcoin (1-4 cents) for every 10 minutes.

I wanted to find out more about this app. Podcoin was created by David Cook who credited the idea to a speech his brother Geoff Cook gave to Princeton University in April 2018. It’s not the first time they’ve been business partners. David and Geoff previously co-founded myYearbook with thei...

I came across Kent Convington's Fast Lane Podcast University Podcast and I liked the content I was hearing. I was lucky enough to have Kent ask me to be on his show. Then he did something only one other person has done. He asked for a pre-interview.

He started off by asking about any stories in my life and my career in podcasting. If I wasn't so long winded it would've lasted about 15 minutes, but because I rambled on a bit, it probably lasted 34. Kent was looking to craft a story. Not just have me rattle of s...

Back on episode 655, we talked about how do you know if your show connects with your audience? That focused on making sure your content was great. Your podcast is a presentation of information. As someone who speaks at conferences, and use to teach in the corporate world there are always three presentations.

The presentation you planned

The presentation you delivered

The presentation you wish you had delivered.

The way to avoid those regrets is through planning, but also by learning from your past mistakes.

I was asked by Ed...

Every podcaster has one thing in common: they all have 24 hours in the day. Today I'm going to share a ton of research and strategies to get your more productive. Last week I talked about five things that you think will grow your audience but don't. This is continuing on with that theme of determining what you want to do, and then getting it done. One of my favorite quotes from Abraham Lincoln is “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

If you have no focu...

We only have so many hours in a day, and today I'm starting a two-part series on being more productive. The first thing you need to identify is activities that take up your time and provide no benefits. Today I have five.

2:11

The podcast audience may see this as a commitment. In the same way that I have test driven every car I've ever purchased, I think people need more than two minutes of your show before we start begging them to subscribe. Next week I'll be talking ab...

So many people fear they will sound stupid or unprofessional but this is not something you need to worry about as even a show that is recorded live can be edited before being sent to your audience. Today I share some examples of the theories I used to edit my show

1:49

Emily Prokop from The Story Behind podcast has been on the show before as she got a book deal "Because of her podcast" and how she has been nominated for a Webby award. PLEASE...

David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book).

David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a...

Crutch words are we words we use when our brain can't come up with something to say. They are used to fill up silence that some feel is awkward. We all have them, and they are only an issue when they are used so much that it becomes distracting/annoying. Please realize that never having a crutch word may be impossible. Often we don't even hear them. So we have to start with identifying that we have a crutch word. When I asked you about your...

I got an email from someone struggling to start their podcast, "The biggest issue I’m dealing with is psychological: the show is not coming together in the format that I really wanted—and at this point there seems to be nothing I can do about that— but that, combined with fear, uncertainty, and doubt, and the inevitable self-comparisons to what others are doing as well as my own personal expectations has quite frankly got me a little bit paralyzed. It’s like I’m on the firing line, I’m locked and loaded and I’ve got a good site pict...

I attended the On Air Festival in NYC in New York City where what some might describe as "Procasters" were in attendance. When I went to talk to people instead of finding people who spoke into microphones I found:

and I was amazed to find that:

I was on the Podcasters roundtable with Ray, Bandrew talking burnout. We talk about

SPONSOR: Alitu Web Based Podcast Maker

It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. 

Podcast Pet Peeves 2019 06:13 A peeve is defined as "a source of annoyance or irritation." Today we are talking Podcasting Pet peeves, but not just pet peeves but your TOP pet peeves. When you listen to a podcast and you hear this you reach for the unsubscribe button.

Contributors:

Stephanie - Ex Pat Rewind at stephfuccio.weebly.com

Jonathan - Weekly Awesome

Scott McCarthy - Moving Forward Leadership

Bill from Youth with a Mission

Trish - Honest Nurse Podcast

Scott - What Was That Like?

Is...

As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google.

John Bukenas from Audio Editing Solutions is dating Samantha from I Shake My Head With Lisa and Sam

Chris and Krissie from I Am Salt Lake share their story of dating, marriage, and BABIES!

Jeremy from Podcast We Listen To and Dina Marie from the Twisted Philly podcast

Spotify bought Gimlet and Anchor. Does this have any effect on "Joe Independent podcaster?" not immediately, but it is a big company, with big pockets, who will spend money to promote podcasting (and that's is a good thing). As for Anchor, I will be making a video to explain the many things wrong with that system in the future. Spotify my want their money back.

8:39

For nearly two decades, Carolyn Cole was a Fortune 100 and Fortune 200 Senior Company Trial Attorney. In that r...

Last week we spoke about making sure you have great content, today we have tips on building your community.

On-Air Fest is advancing the culture of audio. We bring together an expansive range of emerging and established voices to explore the creative possibilities of sound.

Across multiple spaces in Brooklyn's Wythe Hotel, over 100 talent will share innovative ideas and showcase new work. Join us for a weekend of intimate conversations, performances, art installations, listening parties and live podcasts.

FEB 28...

Before you start promoting your show, how do you know if it's good? How do you know if it will connect with your audience?

Ready to Start Podcasting?

Imagine you want to start a lawn mowing business and the only way you know how to cut the grass is one blade at a time. That's how I felt about my podcast until the coaching session I had last night with Dave Jackson. I'm Zita Christian host of Ritual Recipes. A podcast filled with practical magic to nourish your inner life. 

I had a c...

I see more and more people getting into podcasting who

My prediction is 98% of the people who get into podcasting for the SOLE reason of making money fast will quit and say podcasting does not work. This episode is to educate you with knowledge so you can make an educated decision.

Keep mind, you DO NOT have to make money with your podcast. Many, many, many podcasters do it for the love of the...

The Rode Rodecaster Pro has caught the attention of many podcasters, and some have pulled the trigger. Jim Harold (Paranormal podcast) and Jeff Bradury from Teachercast have purchased the unit. I want to thank Rode for shipping me a unit to play with. Their first impression was amazing.

If purchased a four channel mixer a popular mixer is the Behringer Q1202USB is $119

A Mackie Headphone Amplifier is $40

A Jingle pallet can cost you $10 (Backpack Studio on iOs) but you'll need a phone or a tablet

...

This is another episode where I share some of the "mistakes" that I see people are making in the podcasting space. We need to focus on our audience, not the technology. There are times when we focus on the technology because you are using the wrong tool. Here are things some thing that may be burning you out, wasting your time, and stopping your podcast from being successful.

As a tech support person, I see people obsess over details that will have little or no effect on their...

[1;23]

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and sen...

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy.

1:40

I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater.

2:53

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to recor...

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts.

What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it)

For more information see www.schooolofpodcastin.com/contact

4:17

Ryan is currently publishing seven different shows

6:55 Start a website with a positive v...

1:30

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

3:34

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to...

SPONSOR: Focusrite USB Interfaces

2:40

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the...

Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she po...

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights). 

2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that i...

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be...

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms.

I know...

Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something.

[1:36]

Today on episode 640 of the School of Podcasting we are looking at Facebook Consumption and how it stacks up against YouTube and Podcasting. Paul Colligan has a new report and it's fascinating.

Troy Heinritz has been mentioned on this show many times and today on episode 640 is another time. I was getting caught up on the Blacklist Television show on Netflix and in the "Nicholas T Moore" episode they are looking at the background of a "bad guy" and explain how...

Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting

3:47

PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory

Today I'm talking about branding, and I could've invited Greg Corey  (Corey sa...

Today on episode 638 I am talking about controlling a conversation from two different angles.

Bonus Content

I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains

Squadcast is super easy. You put in the email address, the date a...

Michael,

He is on podcast number two, and this one is allowing him to make some money

http://abigpeacheyadventure.com.au/family-travel-podcast/

6:28 Clay from the Fish Nerds Podcast is a 4

7:30 Paul from the Fighting Through Podcast is a 1

8:48 Andrea from Union Podcastera is a 1

12:18 Darwyn Dave from Dealing with My Grief is 1

13:59 Brad from The Cinema Guys is a 1

15:23 Jared from The Fire Rescue is a...

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was

Step 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with cohost(s). Step 3: Pick how you will podcast. Step 4: Pick where will you podcast? Step 5: Pick a name. Step 6. Buy the Hardware...

If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18

3:09

In a previous epis...

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast. 

1:58

Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do? He started one of his own. Is he a big t...

In episode  633 of the School of Podcasting, we are looking at Podcasting Events and asking, "is it worth attending?" We also touch base with Danny Peña who has created a movie about his story and his show Gamer tag Radio (that is now winning awards at Movie Festivals) to help introduce people to podcasting and to his show. Danny can point to one thing for his success, "Community." We first spoke with Danny back on episode 506 (definitely check it out)

3:45

Podcast Engineering School – next semester starts September 18th and runs throug...

Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast. He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting your subscription one click away? Speaking of new strategies, should you put together a focus group to see if your show is headed...

In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned temi.com and revs.com but the one thing I didn't think about is how you can use it as an editing tool

I drove to Nashville this week to attend two events. One was the Nashville podcasters meetup, and the other was the launch party of Without Warning by Sheila Wysocki which had a room full of private investigators...

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting

[1:38]

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options

Program Includes...

2:42

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on Indeed.com for "podcast engineer" and saw quite a few options

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW...

1:30

Haley Radke from http://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup when she was traveling. People able came from out of state to come to meet her, and to be part of the community

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome

01:26

Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doing podcasting as a career at http://schoolofpodcasting.com/jason-bryant-turned-his-experience-into-a-career-in-podcasting/

You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/. Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic. Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configure the payment step

Earnings are a combination of your Paid Listens (at a rate of $20 per 1000 listens of your episodes in the RadioPublicapp) and for every new listener that...

Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.

1:22

Monica Rivera hosts the "You Wanna Do What" podcast (giving you the nudge you need) and she recently celebrated her one year anniversary and shared how s...

I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for.

Comments? 888-563-32228

1:45  Edward Schmitz from www.vidanostrilhos.com.br was featured on a TV show in Brazil.

4:30 Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcating Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traf...

Comments? 888-563-3228

Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule. 

2:20

Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast. 

5:08

Every month we have one episode based on liste...

2:00

Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward.

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and...

Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read...

Today I talk with Harry Duran of Podcast Junkies. I've known Harry for quite some time (hear my interview on his show). He has a great sense of humor and makes me laugh. I love to be around people who make me laugh. At last years Podfest, myself Harry, Michael Oneil, and Natalie Jenkins had a blast. Throw in Dr. Ryan Gray and Jennifer Briney, and Master Kuldrin, and you've got memories to last a lifetime. I started listening to Podcast Junkies thinking it was going to be yet another  "Podcast About Podcasting" but Harry is Different. He talks a l...

888-563-3228

1:26 Jordan Harbinger explains how his podcast lead to him meeting his wife.

2:23

A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners).

Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests.

PodcastGuests.com helps you find guests for your podcasts for free

PodcastGuests.com will feature your podcast to its more than 4,000 users to fi...

Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com

A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). 

Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests.

1:04 

Aaron does a number of podcast including the Blacklist Exposed, Remake the Movie Right, Smirk, and the Hollywood Outsider

Becuase of his podcast(s) Aaron was asked to Officiate the wedding of two listeners who met through the Hollywood Outsider podcast. 

3:45

Aaron and his co-host Troy Heinritz (from the Black List Exposed) were one of six media companies asked to attend the 100th episode of the Black List Exposed. 

6:33

There are tools that you...

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I spent Wednesday with the Cincinnati Podcasters meetup which was a great time of sharing information about what is and isn't working in podcasting. If you are in the Cincinnati area, you should make the trip. From there I went to Nashville for the first ever Podfecta event which was organized by my friend David Hooper. This event used my favorite format which is one track, one room, so all participants get the same information. It's a great way to build community. Then I went to Craft Content Nashville wh...

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Today is episode 614 of the School of podcasting and we are talking about the most important question a new podcaster should answer before they start. We also have a cool resource for royalty free music. I also share my thought in podcast sponsor markets. 

2:29

Tyler Primavera asked me, "I discovered your SOP and ATPC shows and I really appreciate them! I'm slowly working my way through them, sorry to hear about Bernie the cat.

I really want to start a p...

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

Brodie Sharp from Everyday  Running Legends interviews everyday average runners to inspire other runners. Becuase of his podcast he has overcome the fe...

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As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th.

The Freudian definition of “ego” is simply, according to Wiktionary, “the most central part of the mind, which mediates with one’s...

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Today we talk about file formats. We also talk about getting good skype recordings.

1:15  Jim Harold has been on one of the top syndicated radio shows (Coast to Coast AM) in America 8 times. This show is syndicated to over 600 radio stations. Check out Jim's shows at www.jimarold.com he's THE GUY for paranormal podcasting (listen with the lights on) check out his podcasts and books at www.jimharlold.com

What is stereo? What is Mono. What is kbps mean? What b...

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Today we have insights from Diana McCallum from the Talk From Super Heroes show, Lou Mongello from WDW Radio and Gordo from Those Conspiracy Guys on how they are designing T-Shirts that actually sell. Neil then shares some insights into what he's doing to create a show that allows him to do podcasting full time, and how insights into his Patreon Account.

Jim Harold from the Paranormal Podcast has a "Just a Podcaster" T-shirt on Amazon

Marc from the Resourceful Designer podcast has quite a few cool shirts for...

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Looking back on social media marketing world, I wanted to share my thoughts as this was the first time I was there and there are some things we can learn from this mammoth event.

The first impression was WOA. I walked in and got my badge and as they started to hand me a swag bag (you know the thing you throw on your bed, leaf through once and then ditch) and they asked what gift I would like. One was a...

We are joined by Glenn "The Geek" Hebert from the Horse Radio Network. Glenn has appeared on the show many times and always brings gold. Today he is sharing insights into choosing and working with co-hosts. He also talks about a new podcast he is working on and how he is getting to do TONS of free adventures for free - because of his podcast.

Glenn was able to get enough of his audience to join him on a cruise. He thought it would be hard with...

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Just ask Alexa "Enable School of Podcasting." I got this through Libsyn.com (use the coupon code sopfree to get a free month). To hear what you need to do to get your own Amazon Skill listen to this episode of the feed (go to this post - it starts at the 48:00 mark)

Yes they are adding more features

Yes, they still make it way too easy t...

Do you have comments on this episode? Call them in and we will play them on the show (unless you specify not to).

Call 888-563-3228 (courtesy of podcastvoicemail.com )

Capturing the ears and hearts of hundreds of thousands of monthly podcast listeners doesn't happen overnight. But once you know Danny Peña's story, you'll understand it was inevitable. Sunday, 2/25 is going to be an important day for the Gamertag Team. Gamertag Radio turns 13 years old AND Twitch is going to feature my first film on the front page for the wo...

So this week I spent some time this week at the Podfest Multimedia expo in Orlando Florida. This was a fantastic event. Today we hear:

Carol from speakingyourbrand.com explains what life has been like after starting her podcast at last years Podfest 2017.

The first 6-12 months are really tough due to lack of feedback.

While the podcast numbers are growing slowly, the engagement in her community is going up

Because of my Podcast: Kyle from Merchants of Dirt and Gagglepod explained how he landed...

Welcome to episode 604 of the School of Podcasting Listen here

The last episode I explained how I had purchased at PreSonus StudioLive AR12 USB Mixer. It's not cheap ($499) but there is an AR8 that is $150 ($350) less. The problem I had was when I record to the built-in SD card, there was a very faint (but noticeable) high pitch whine. In working with tech support that has been resolved and after updating the driver, it seems to have quit freezing up the audio on my computer. All in all, I'm ha...

Last week we talk about media hosts, this week we are talking about your Web Host, and what to do if you hate yours.

I am so looking forward to Podcast Movement. This is the largest Podcast Event that is solely geared toward podcasting. Being face to face with people is the best way to grow your network, and take advantage of all the opportunities. Starting a podcast is a great way to build your network, and coming to an event is like building your network on steroids. I got to talk to Marc...

As a podcast consultant, I like to try all sorts of technology to stay informed with what is going in the space. Today I'm going to talk about things to keep in mind when you move, how to move, and why or why not you should move. I also have a resource if you're moving your entire website without learning any code. 

First the disclosure. I was a customer of Libsyn.com for 10 years before becoming an employee almost two years ago. So when I talk about Libsyn competition, I do my best to keep my Libsyn e...

Paul Colligan has a client who invited him to comes to a charity event run by Alic Cooper where he got to meet Ace Frehley (Kiss) Slash (Guns and Rose) Edgar Winter, Rob Halford (Judas Priest), Alice Cooper and his wife Cheryl (WHO COOL IS THAT???!!!)

Find Paul at paulcolligan.com and check out The Podcast Report podcast.

BONUS

We previously reported how Emily form the Story Behind Podcast got a book offer, we can now say she has a book D...

Every 100 episodes, I break my format. Today I completely broke it and decided to try something I've heard others do and that is an "Ask Me Anything" episode. It was hard as people sent in some questions that were very hard. If you're a new listener looking for podcast help - this is not the episode for you, please go listen to any of the other episodes (Except episode 400, and 500).

Here are the questions:

00:38 A Quick Look Back

2:06 Binky and the Whiz

03:10 Craig from Ingles podcast and Kim From http://activetraveladventures.c...

Every year I read/listen to the book Platform: Get Noticed in a Noisy World. For me, this is the same as a football go saying, We need to get back to the basics. It reminds me of what my goals are as a content creator. In the book, Michael talks about making good content isn't really good enough anymore if you really want to get noticed. You need to make content that makes people go WOW. Then this response is followed by them telling a friend.

Episode 100 of th...

Every year I wind up the year by asking you what your favorite podcast is (if you could only listen to one sh0w) and more importantly why is it your favorite show. Here are the responses:

2:53 Kit from Active Travel Adventures Podcast - She Loves StoryBrand as she learns things she can use in every show

3:36 Adam from Dark Knight Minute loves Digital Dads. He loves the inspiring message.

4:43 Anna Authentic Moments loves The Good Life Project by Jonathan Fields for the in-depth conversations

5:46 Darwyn Dave -Dealing with My Grief podc...

This weekend I had "Christmas" with most of my family as my brother goes to Florida for Christmas with his in-laws. We bought my nieces and nephews who are ages 8 and under some of the toys we grew up playing. I noticed that these games are often very simplistic.  What does this have to do with podcasting? Becuase sometimes we make things harder than they need to be.

Darryl hosts the Full Circle Podcast and helped launch National Pod...

I attended the first ever PodCon in Seattle this weekend. It was cofounder by Hank and John Green who are You tubers who have a successful Dear Hank and John show, Joseph Fink from Welcome to Nightvale, Justin and Travis McElroy (My brother, My brother and Me).

I went to the opening ceremonies with close to 1000 people in the room that reported any of these people came on the stage. They had other podcasters as well. They were asked questions and were all very witty. When asked about any weird jobs they had done in the past...

1:30

Matt from the band EleventySeven tells how his band had "taken a break" for the better part of four years. They decided to get the band back together, but how are we going to get the word out about the band reforming, and reconnecting with their audience? By starting a podcast! They connected with their audience and reached their Kickstarter goal in just a few days

Check out the band's music and podcast at http://www.eleventysevenisalive.com/

Every now and then I do an episode where you provide an answer to a question and we all learn together. This episode we asked the question, "What will you be doing differently in 2018?" Here are the people and their answers (in Alphabetical order)

1:50 Abby From atimeforhorses.com - is going to keep podcasting because she is having fun.

3:22 Anna from Authentic Parenting has planned her entire 2018, is going to do deep dives based on audience feedback, and create a form for potential guests.

6:18 Ben from http...

Last week I explained how I learned of a strategy from Doug Sandler of the Nice Guys on Business show where the goal is to bring on guests who would be a good client for you (assuming you're podcasting as part of your business). Doug's business is Turnkey Podcast. There is little focus on your audience and more emphasis on your guest. The presenter also requires that their potential guest subscribes, to their podcast and gives them a five-star review to be considered. This was the part that I thought was a little "black hat."  I wanted to reserve my...

Today I'm back from Speaking at DC Podfest (what a great event) and I went to a session that had some interesting points that I wanted to share. 

The session was titled, "Size Doesn’t Matter: Build a Monetization Program with Any Size Audience with Doug Sandler and Strickland Bonner. Doung and Strickland host the Nice Guys on Business show. Their website states they have over 1 million downloads, and they showed proof in their session, and I can verify they are not lying. They explained a new strategy to grow your customers using your podcast.

Today we are talking with Mark Deal who has grown Podcast Atlanta to over 500 members (www.podatl.com). We get great tips on growing a local meetup, tips, and resources for better interviews, and how is creating podcasts for a living. 

George Hrab answered this question on his Geologic podcast, and George told me a long time ago that if I ever want to use a clip I could. George's show spotlights his life as the drummer of the Philadelphia Funk Authority, but also features George's Skeptic poi...

1:58

Troy Heinritz has had story after story when it comes to his Black List Exposed show. He recently won a podcast award, and now was called by Sony to attend the taping of the 100th episode the Black List. Troy was on the Ask the Podcast Coach show and talked about he when he gets these opportunities, he prepares and delivers, and consequently keeps getting more opportunities.

Check out his show at www.goldensprialmedia.com

Let me state, that this has nothing to do with Wordpress vs Wix vs Squarespace. These are the items that I feel should be on your website (and why)

Think of this as a free sample. If someone is going to subscribe to your show, they need to hear it first. This is why there is a guy with the chicken on a toothpick at the mall. It is the teaser, the free sample of your podcast with no commitment to buy.

I was listening to the Book Feed the Muscle Burn the Fat and he relayed the story of a man at a Tony Robbins event (Tony is a major Business Guru). He told Tony that he had done EVERYTHING to grow his audience. Since he had tried everything Tony asked him, "Tell me the last 100 things you've tried." To this, the man answered, "Well I haven't tried 100 things." Tony then stated, "Then tell me the last 50 things." The man replied, "I haven't tried 50 things" Tony replied, "Then tell me the last 10 things you've tried." It turned out the man...

While I've never used any preamps like the Triton Audio Fethead Microphone Preamp or the Cloudlifter CL-1, I was really impressed with the amazing amount of boost to the sound.

The large dose of extra gain can make help a budget microphone/preamp combination sound clean and more professional. Some microphones such as the Heil Pr-40 and the Sure SM7B are known for really low outputs. This creates a situation where you have to turn the gain up on your mixer or recording device. This can leave the door open...

In honor of International Podcast Day, I went to the local mall (that's still open) and asked people, "Have you have of podcasting?" If they said yes I would ask, "Have you actually heard a podcast?" Many people said NO. The people who had been listening to podcasts were really into podcasting.

This show originated from www.schoolofpodcasting.com/586

I've been nominated NUMEROUS times for the different shows I create such a the Logical Weight Loss Podcast, Feeding My Faith, and others, but I...

Hello, everyone, I realized in my last episode I didn't talk about International Podcast Day. If you haven't checked out their site it is

www.internationalpodcastday.com

They have cool tools to help you promote the power of podcasting check them out at https://internationalpodcastday.com/promotion/

Check out the Podcast Success Summit as well

The fastest way to connect with your audience is face to face. You may be thinking of creating a meetup, or a workshop, or yearly event around your topic/show. How do you go about doing it?

Today we have Chris Krimitsos who is the organizer of  Podest.us, Nick Seuberling of Cincinnati Soccer Talk, and Darryl E. McCullough who just organized his first event National Podcast Power.  Darryl also hosts the Full Circle Podcast.

In today's episode you will hear:

About Nick taking his audience on a four-hour bus trip to Pittsburgh

The podcaster attitude can be a tricky one to juggle. You care about your content, you care about your audience, but at times you might want to try something new, and that means your audience may not like it. If you like it, should you do it? Amy Pohler says yes. Success is achieved through Ambivalence

This episode originate at www.schoolofpodcasting.com/584

My podcast has opened many doors over the 12 years I've been podcast. When I got home from Podcast Movement, I got an email from Michael...

Glenn the Geek Hebert (from horseradionetwork.com )shares what he learns from talking to "Radio People" from Podcast Movement. We discuss being more focused with our podcast, so I bring on Addy Saucedo who is the author of The Podcast Planner ($37.99 on Amazon) and we talk about how you have less stress and more downloads by having a better plan for your podcast.

This is episode 583 of the School of Podcasting and originates from www.schoolofpodcasting.com/583

Dr. Ryan Gray shares how he has...

Every month I ask my audience a question. This month is have you ever been approached by someone who OBVIOUSLY has NO CLUE about your show?

Special Thanks To: 

Bernie from Bernie the Cat Show

Lee Silverstein from the Colon Cancer Podcast has people wanting to talk about Cancer conspiracies.

Glenn Hebert from the Horse Radio Network had someone ask for a donation if he didn't want to be on the show.

Matthew McClain does an audio drama (obviously no guests) but still gets solicited to have guests be on...

I'm back from podcast movement, and I had a blast. I also have insights from one of the hardest assignments I've done in a long time.

Nothing cooler than being picked up at that airport by fellow podcasters Marcus Couch from WordPress Plugins A to Z. We haven't seen each other face to face in about 10 years. We cranked some cool metal on the way to the Marriot and it was like old times.

Then I get the then Marriot and I get to meet my co-host Jim Collison from t...

Full show notes can be seen at www.schoolofpodcasting.com/580

I do a show every Saturday call Ask the Podcast Coach with Jim Collison from theaverageguy.tv and at one point I decided to connect with Jim over Google hangouts, as well as have a Call In Number for the phone. I had to send a mix to Jim that had myself and the caller (but not Jim) while sending a mix to the caller than had myself and Jim (but not the caller). For those up on the...

Darren Dake of the Coroner Talk podcast started a podcast in 2013, and started a podcast, but it didn't last. He really  loves being a death scene investigator so he started the Coroner Talk podcast 2014. This lead to numerous opportunities:

He started to make connections with people

He now gets around 15,000 download a month

He was asked the be the trainer supervisor for his state.

He wrote a few books that has lead him to speak at conferences multiple times

He includes going to different states to talk

He...

When you start a podcast you are seen as a digital influencer and today's example of something that wouldn't have happened if it wasn't because of their podcast is from Randy Goers who produces the Drone Radio Show. He explains how he is able to make great connections, and be able to attend Drone events with a press pass. He recently was able to interview one of the senior vice presidents of Intel who is in charge of directing their drone policy and program. That all happens Because of...

Each month I ask my audience a question and they answer and we all learn together. This month I asked, "What have you changed about your show and why?"

Some people added/removed co-hosts. Some people updated artwork and intro music. Others start/stopped writing out their podcasts. Some adjusted their attitude, or cut back on some of the podcast promotion. 

Win from buterfliesofwisdom.weebly.comBrad from wearethecinemaguys.com Anna From Authentic Moments authenticparenting.com Cheri from www.christianscienceforkids.com Dads Spotlight Lawschool Insider Emily from thestorybehindpodcast.com Craig from Inglespodcast Gab...

Danny is a Hall of Fame podcaster who shared his story about how he started off with a cassette deck (see episode 506), and ended up playing video games with Bill Gates, and getting a spot on CBS Radio. Well, he has some more good news. He is not partnered with Twitch.tv Twitch.tv has evolved its reputation as the world’s leading social video platform and community for video game culture to now encompass an array of emerging content surfaced by its users. As a result, 10 milli...

In this 20 minute interview we hear how:

Bill has been involved with Chameleon's For Over 40 Years

His Podcast Has Lead His Audience to Trust Him and Engage with him on Social Media

This trust has to lead to more sales than when he produced an Ezine (back in the day)

His supplier can't keep up with the orders and Bill no longer mentions his Chameleon Cages on his show

How Bill keeps his family supporting his show

Hi...

I went to two concerts this weekend and underneath all the education and information, podcasters are entertainers.  If you're not entertaining your audience, you're losing them. Dictionary.com defines entertain as, "to hold the attention of pleasantly or agreeably; divert; amuse." We need to hold people's attention. The concerts I saw this weekend were Jonny Lang and King's X. Two Concerts by musicians with track records going all the way back to 1980 (King's X) and 1995 (Lang). Jonny Lang released his major label debut when he was 15 years old. Both bands had music in the rotation on MTV (for those that remember...

Today I talk with Drew Ackerman of the Sleep with Me Podcast. I met him at Podfest.us and I was amazed at the amount of detail he puts into a show that has a singular goal of putting you to sleep. In the interview you will hear:

Even though I asked, "How many strikes do you give a podcast before turning out?" nobody answered with a number. Instead, the answers were "it depends." It sounds that you are going to get more strikes if you are delivering

Contributors to the show

Cliff from www.podcastanswerman.com

Tim From the Sled Dog Podcast

Jenny from Studiochaotic.com (personal journal podcast)

Kyle from Reckoneer.com Reckoneer is your #1 resource for the race promoter who didn't major in business.

Darren from coronertalk.com (thanks for the shirt!)

We seem to think we don't know what to do, when in truth we don't do what we know. This week I attended Ray Edwards copyrighting academy, and it was pretty cool. I went there as I will be updating the School of Podcasting's website later this year. Also, people that are learning to write copy, probably have a product. People who have a product need customers, a great way to attract customers is via a podcast. So when you hear me say go to where your target audience is, make friends with them, then tell them about your...

Clay has had some very cool things happen on his Fish Nerds Show including having a touring opera singer invite clay to do a show at a theater. Check out Clay at www.fishnerds.com

There are some really cool people from the radio industry that get podcasting. People like Eric K Johnson from Podcast Talent Coach and the Podcast Review Show, Michael Sharkey from the Talent Show, Jeff Brown From Read to Lead, Tim Sinclair from Ringr and My...

In the future, Apple Podcasts app will support some new features including:

One the podcast level you will have Seasons Serial and Episodic podcast types

On the Episode level  Title, episode number, and season number Summary and episode notes Trailers and bonus content GUID (don’t change it!)

I am worried when I read the text, "New subscribers will receive the first episode in their Library, or the current season if using seasons. " As we don't know what "will receive" means. Does this mean it will automatically download an ent...

About a month ago I left a comment on the Spreaker Live show, and this comment resulted in a response from the host that in a conversation he had with me was "Disproportional." So after we both hissed at each I set up a time when we could talk about this and see how we pushed each other's buttons. We did and it was a great interview. The bad news is my SD Card ran out of room, and my backup (mp3 skype recorder) didn't get it either. I could call Alex back on, but...

I asked the question:

Are you podcasting? If so where and why?

If you quit podcasting, why?

If you haven't started yet, why?

Matt from the Author Inside You

Sleep Whispers Podcast

Simple Money Solutions

Steve Stewart Podcast Editor 

Jeff had a blog that didn't get traction (for every 2000 blogs there is ONE podcast), he wants his show to be perfect (if you miss perfect you land on really good), is it viable to spend more money (we spend money on bowling, golfing), a...

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Microphone 1 - Audio Technica ATR2100 $59 (Here is Bundle with Boom arm) Microphone 2 - Audio Technica ATR2005 $79 Microphone 3 - Samson Q2U $54 (with headphones) Microphone 4 - Knox Dynamic USB Microphone $39 (here is a bundle with boom arm) Microphone 5 - Audi Technica 3035 $179 Microphone 6 - Heil Pr40 $327

Jonathan Oakes has been producing the Trivial Warfare for two years he has had some great adventures with his audience including participating in some really big trivia contests. Jonathan has always had a love for trivia. He part...

Lee Silverstein is the man behind the Colon Cancer Podcast and the Color Cancer Network was able to get press passes to a very cool event in his area.

I've been working on rebuilding PodcastingResources.com and in the process finding that some resources are gone, and other have been updated. Also in the process of moving items, I've had podcaster inform me of new sources. Today I want to talk about some resources you might know and a few might not when it comes...

I Just Launched My Podcast, How Many Downloads Should I Have?

This question has no "Set" answer. It depends on a couple of things:

Right no 50% of podcasts get less than 200 downloads per episode after 30 days (and 50% get more) with the average being around 2000 (listen to The Feed Podcast for updated stats)

Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast.

Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017.

...

Welcome to episode 563 of the School of Podcasting

Have you ever had a problem with something, and then when you stated your problem out loud the answer came to you as you were saying it? You can use that exercise to help your podcast. I recently read about 80% of the book Out on the Wire: The Storytelling Secrets of the New Masters of Radio by Jessica Abel. Jessica went DEEP INSIDE NPR and the creators of This American Life and took lots of notes and shared them. One strategy they use to shape a story is to sa...

Today on episode 562 Joe Saul Sehy of the Stacking Benjamins podcast explains how he changed his podcast format, and lost 30% of his audience but now is working on his fifth sponsor.

Joe Saul-Sehy is the creator and co-host of the Stacking Benjamins podcast. Kiplinger magazine listed it as Best Podcast 2016 and The Art of Manliness listed it in their list of their top podcasts for 2016 (although the show isn't specifically aimed at men). Stacking Benjamins is a light, magazine-style podcast about money, where the goal isn't to teach as much as it's about entertaining people enough that...

Podcasting in the Media: Teen Titans

I want to thank Caine Door of the Adventure Frequency for letting me know that: "In the newly released animated film: Teen Titans the Judas contract (Warner Brothers) Kevin Smith is in the movie as himself interviewing a member of the team on his podcast and it's good.

He's a known fanboy so he has great questions and brings some levity to the end of the movie after the big final battle scene. I think it says something that they make time for podcasting in the movie." This is...

Chuck Berry died last month at the age of 90. I saw him four years ago at a special event that honored him with tons of musicians (Merle Haggard, Ronnie Hawkins, Darryl "DMC" McDaniels, Joe Bonamassa and Lemmy Kilmister) coming to play his music and honor him. At the end of the night, Berry accepted the Rock and Roll Hall of Fame's American Masters of Music Award, wrapping the Hall of Fame's weeklong celebration of Berry's life.  In the end, they brought Chuck out with a band consisting of a lot of his children who knew how to follow their f...

When you create a recipe for food, you serve it to someone and ask them "What do you think?' They might say, "it needs more salt" or some other suggestion. It is then up to you like the chef to decide if you want to implement that recommendation or not. It's not any different in podcasting, but I feel we don't take the time to ask out audience, "What do you think?"

So I decided to do this, and bring you along. I asked two simple questions (thanks to Lee Silverstein of the Colon Cancer Podcast...

Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters. 

Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting:

81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years.

50% of people have a Netflix account (more on that later)

60% of people (168 million) are familiar with podcasting (up from 55% last year)

You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include:

Today I'm back from Podfest in Orlando Florida. What a great show, there were tons of brand new podcasters looking to jump into the space. This week we share if you had one podcast episode that sticks in your brain, if so why.

4:28 I share how the Podcast Family came to my rescue when I had a device fail when I got to Florida. Special thanks to Marc Johanssen of the Podcast Gear Facebook Group, and Michael O'Neal of the Solopreneur Hour who let me borrow gear to make my session happen when t...

Today I share some insights after talking with 

Jason Norris of Podcast Logical

Chris Holifield of I Am Salt Lake

Lee of This is Rammy

Ken Blannchard from Upper Marlboro (and black man with a gun)

We hear what it is like to start a local podcast including:

The struggles to interview local "Mom an Pop" businesses

Is it easier/harder to get a local sponsor?

How they developed their format

How they are promoting the show.

Comments? Call them in 888-563-3228

Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)

You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's  Hindenburgh Journa...

Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldryn's Krypt podcast.

Honestly, in September of last year, 2016, I...

Once a month this year, I'm going ask you a question and use those answers for an episode. I want to get to under you more, and in general get a better understand of what you like and dislike. This month I asked, "What are those things that make your go "Uggh" when listening to a podcast. They might make your even unsubscribe. SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that – for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop(other companies are charging $99 an episode)

Today we go deep into running the business that is The Horse Radio Network. We talk with America's Horse Husband Glenn "the Geek" Hebert

SPONSOR: Emerald City Productions

Get your first four episodes edited for $15 each (and only $40 after that - for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop (other companies are charging $99 an episode)

Ravi is the man behind Digital Access Pass which is a great membership script if you're looking to turn your Wordpress Website into a Membership site.

R...

I was reading an article where West Word was interviewing Dana Gould (Who I find hilarious) and they asked him he still does his podcast (the Dana Gould Hour) while now running/writing the show Stan Against Evil. Here is what Dana said,

“I cite the podcast as the things that literally made everything else possible. It keeps my name out there and connects my audience. I think the reason that I’m still allowed to work in clubs is because my podcast has nurtured and cultivated my fan base to the...

Cale Nelson of Ham Radio 360 sent in a great story where a listener told him NOTt to make dinner the Thursday before Christmas. Then sent Cale a giant box of Barbecue. When you've got a houseful of kids, and your wife is happy because the food is excellent, and she didn't have to cook it - it's a big win.

Check out Cale's show at HamRadio360.com

Should your business have a podcast? Probably. It's a...

Here it is 2017. Congratulations you made it through another year. Some of you were going to start podcasting last year, some of you go back to 2015. Some of you, are going back even further. Today I want to give you some ideas and strategies to launching your first podcast.

So here is a strategy that some people...

This means if they could only listen to ONE, this would be the show. Here they are in alphabetical order

4:00 Adam Carolla Show - http://adamcarolla.com/

4:42 Bloodround - http://www.bloodround.com

6:58  Freakonomincs - http://www.freakonomics.com

9:18 Hollywood Bable On - http://www.smodcast.com/channel/hollywoodbabbleon

11:35 Kate’s Take - http://www.eofire.com/audio-blog/

12:34 Medication Oasis - http://www.meditationoasis.com/podcast/

13:25 Mighty Blue on the Appalachian Trail - htt...

Cheri Fields has at least 7 children, and produces the Creation Science for Kids Podcast http://creationscience4kids.com/

Amazon is an amazing company. Recently I purchased an Amazon Echo, and Later and Amazon Dot. These devices allow me to do things through voice activation system known as Alexa. You can control Alexa with an Amazon Echo, an Amazon Dot, and Amazon Tap, and now you can control your Amazon Fire TV.  If you're interested, check out my Buyer's Guide.

Last week, a listener contacted me via email. He is one of my Pateron Supporters. He said he noticed on my Pateron page the goal for buying a new Mixer.

He went on to inquire about which mixer I was interested in. I sent him a note back telling him about the 12 ch Behringer mixer I had been saving for (which was the lowest cost mixer with Faders I could find on Amazon-I'm a FM Radio Throw-back and prefer faders).

In his subsequent email...

Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out.

Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it.

Your iTunes artwork is your first impression, have someone who is a graphic person create yours.

Consistency can boost your brand by...

Today we talk with Michael Oneal. Michael has over 500 episodes of his Solopreneur Hour, and also a co-host/producer of the Hines Ward show. Michael talks about how standing out leads to better relationships which lead to better opportunities. He also talks about his new "Art of the Interview" course.

Your first four episodes edited for $15 each, and after that, it's only $40. Think of the time your will save, and think about how good you will sound. All the ums, and yaknows will be gone. All of your volumes will be even, and...

Today I want to share what I do to put together an episode.  My example will be the the latest episode of the Logical Weight Loss Podcast. I also do a podcast microphone shootout with microphones in the $300 range (last week we did a shootout with microphones that are under $100)

This week's show is sponsored by Emerald City Productions. Get your podcast edited and sounding great with this awesome special. Your first four episodes will be $15 each (after that they go to the regular price of $40). Check them out at www.e...

Today we are going to get our gear on. All you gear heads are going to love this. We are going to talk about some of the best places to purchase gear, we are going to talk about mixers, and we are going to compare three microphones that are under $100

John Dennis is the co-organizer of the Thrive Make Money Matter conference, and the moderator of the Podcasters hangout Facebook group. He is also a podcaster with with smart time online, or he was until his p...

Lee Silverstein got a call on New years Eve to let him know he had cancer and needed Chemotherapy. Lee is the man that gave "The Messengers: A Podcast Documentary" film it's name. He is a messenger for his audience. He delivers stories that provide hope, information, and inspiration. Check him at out www.thecolorcancerpoddcast.com

Today's Show it brought to you buy Emerald City Productions

SPECIAL DEAL: Four episodes edited for $15/each. Then after that, it's only $40. They will edit out ums, etc. remove noise, adjust volumes, and make you sound fantastic. For more i...

The latest version of Hindenburg Journalist Software (slowly becoming one of my favorites for people who "Aren't too technical"). They have a new noise reduction feature that is super easy to use, and actually not bad. 

Here is a video of it in action

If you live in the US, and maybe outside you are familiar with a certain Colonel Sanders who started Kentucky Fried Chicken. You also notice that over the years they have introduced grilled chicken and changed their name to KFC. Th...

Today I share my story on how I secured a sponsor for my show. I'm doing this as an experiment as I prepare to update my book More Podcast Money Next year. I also share the behind the scenes of what it was like to take on a sponsor. There are some things that I have to tackle mentally.

1:15 Emerald City is running a special go to www.emeraldcitypro.com/sop and tell them you are from the School of Podcasting and have your first four podcasts done for $15 an episode.<...

Comments" Call 888-563-3228

I've spoken about Corey Fineran before and how his Chicago Cubs podcast Ivy Envy helped get a rule changed in Major League Baseball. Corey's boss saw the impact podcasting creates and talked Corey into starting a podcast for his job.

Corey's podcast helps high school students with special needs transition into the workplace. It went over well. It lead to him starting Next Up (His own business) Here are some key points:

They tried it to see if it would work.

They got feedback from their audience, an...

Today we have some lessons from fast food that apply to podcasting, and I talk about zagging when everyone is zigging,

1:58 My cat is pretty popular on this show as he chimes in all the time. When I went to Pittsburgh last week apparently he got a record deal. He's releasing "Bernie sings the hits"

3:07

One of the most frustrating parts of being a consultant is seeing someone who has the right stuff to create a...

Today we in this episode:

We have a great because of my podcast story that has someone getting paid to do something they would do for free

We tackle some of the podcast jargon starting with the A's

We revisit the File For Download debate in a podcast smack down!

A tale of sleazy guests

And we remind you that you never know who is listening.

Podcast leads to relationships, and those relationships lead to opportunities. Those opportunities can lead to...

I got an email from a friend of mine who has kind of "had it" with podcasting.

He said, " I have recently done some calculations and have come to the conclusion that the hours spent podc...

Rachel Smets is the author of Awaken Your Confidence and stops by to share some insights into building your confidence. You can find her at Racehsmets.com as well as @rachelsmets and Facebook. and YouTube

We talk about overcoming imposter syndrome, and how telling someone "just start" doesn't work. Here are three things you can do to help boost your confidence:

On this Week's taping of the Ask the Podcast Coach show Carlos asked, "how do i become a popular podcaster when i was th...

Today I'm fresh back from a trip to Podcast Midatlantic where I spoke on a panel about podcasting. On Sunday I had some time before I flew home so Rob Greenlee and I Went to see the Liberty Bell in Independence Hall in Philadelphia. There are some things that learned in this visit that I thought we could apply to podcast.

- When there is no great entertainment, people will flock to ANYTHING. Case in point the Liberty Bell, an old large bell with a giant crack use to go on tour and people would FLOCK to...

Today I am excited to have Jen Briney of the Congressional Dish podcast on my show. Jen reads legislation that is going through the house of representatives. She then reports back to you with no slant on democratic or republican slant but more of a intelligence vs moron slant. Her passion to help people understand what is happening right under our noses oozes out of her. Any conversation about politics will make it obvious.

Congressional Dish is so good that at times I have to turn it off. It makes me upset and I need to punch...

I can handle some people explaining their strategies of launching a podcast, but there are some things that are just blatantly WRONG. Here are a couple that get my goat.

Episodes Get Downloaded When People Subscribe

If you simply launch with only one episode on your first day, and someone subscribes to your podcast, then you only get one download. BUT, if you launch with five episodes and they subscribe, then you get five downloads, which will help to raise your rankings within iTunes.

This is not true, and easy to test. Go...

How Do I Grow My Audience?

How Long Should My Podcast Be?

How Do You Handle Headlines When You Have Multiple Topics in a Show?

Today shares his thought on Podcamp Pittsburgh, the death of blab.im, and what geese, Ringo Star, and Michael Phelps can teach podcasters.

Comments 888-563-3228

If you live within driving distance of Akron, Ohio you might want to make a trip this Saturday the 20th of August as the Film Crew of The Messengers (a documentary about podcasting) will be joining our Northeast Ohio Podcasters Meetup group from 3-4:30. They are going to share their story, some cool footage, and film out meeting as well. For more information go to...

Today I'm going to share three things your podcast needs to be successful, I'm also going to share some podcasting news, and a product review on a blab.im replacement.

Call the Show at 888-563-3228

If you are looking for an advertiser for your show, Blubrry was one of the first companies to try to pool a bunch of smaller shows together to attract sponsors. They recently launched a partner plan. Here are a couple of things about the plan

It's for someone who is s...

Driveway moments are podcasts that have you so captivated that when you get to home instead of going in to be with your family, you sit in the driveway to finish the episode. This week I had such a moment with episode 206 of the RED podcast hosted by David Hooper. I wanted to get Dave on the line to see what went on behind the scenes of this episode.

Troy called me this week (you'll hear the call) to let me know that he has been asked...

Comments about the show? Call 888-563-3228

At Podcast Movement Kevin Smith said to forget hanging around people who would answer, "Why?" when you said you wanted to try something, and instead hang around people who said, "Why not!" Troy Heinritz is a why not kind of guy. He had spent some time in radio, and start a podcast. In today's episode you will hear how his story has grown and grown, but it started with a single tweet.

It started by reaching out to someone on twitter because the guy had a bible verse<...

I recently started a podcast in a narrative fashion about a documentary called the Messengers, as I've never done this style of podcasting before. Here is what I've learned.

You have to know what story you are going to tell so you can add some intrigue, inspiration, comedy, etc.

You need to catalog everything. The Sooner the better. So if I make a phone call, get audio from a video, I catalog everything.

Identify your plot. For my first episode I...

Podcast Movement was a great success as all of the previous events. WOW. The one thing different this year was I was working for Libsyn. I spent pretty much three days talking from about 7 in the morning to somewhere between midnight and 2 AM talking loudly. Consequently, my voice is still kind of raspy today. I had originally planned on playing the talk I did, but to be honest the audio has so much room noise it's unusable. Instead I want to share some quick insights from Podcast Movement. 

Comments? Call 888-563-3228

Join the School of Podcasting today

I will be working Libsyn booth all week except for my Q & A Season on Friday at 10:15-11:00 on the Solutions Stage.  Please find me and say hello. I would love to meet you.

Have fresh batteries in your portable recorder

Have your business cards

Clean of the SD card

Comfy shoes and breathe mints are a must.

If you have a conflict between a session and a discussion, stay i...

I was born in Akron, Ohio. I lived in Cleveland, Ohio for 8 years and now moved back to Akron. So when LeBron James join the Cleveland Cavaliers we were all excited. Last year we came close, but we lost (there is a long history of Cleveland Sports teams coming "this close" to winning only to lose). This year our team was down three games to one. No team had ever come back from that deficit. We were up against the team that had the most winningest season. Again, we all started think about coming "this close," and we started...

Is a podcast a good way to promote a multi-level marketing (MLM) business?

If your sole goal of a podcast is to generate income, you need to realize a few things:

So whatever your product...

2:05 Cale Nelson from hamradio360.com wanted to go to world's largest Ham Radio event. He wanted to go, but had these pesky things called kids that need silly things like food, clothes, and shelter. So this didn't leave Cale with money to spend on his hobby of podcasting. Well a few listeners said he should try putting together a funding campaign, and so he did. Did he get the money he needed?

Well he didn't get the 100% needed.

He...

This week I am saddened by the lost of my champ Muhammad Ali. When I was growing up there were two things that were constant in my life.

Today there are lesson I feel we can learn from Muhmmad Ali as podcasters.  When I hear name Muhammad Ali there is so much more to a guy that was good in the ring.

There are two ways to win in boxing

This week PODCASTS was a category on Jeopardy. This again shows how podcasting is growing and becoming more and more main stream.Awareness over the last year has gone from 48% to 49 % now it jumped to 55%. The percentage of people who have listened to a podcast is up to 36% (90 million people in the US) up from 33% the previous year and 30% the previous year. 

So I've been holding these "Podcasting Puzzle" webinars that feature podcasting 101 information. I love talking to people about why they haven't started. You know all th...

Got a note from Corey Fineran

I just handed my boss my resignation letter! This podcasting journey started 7 1/2 years ago and it's now allowed me to leave my job and start my own business! You've probably heard me talk about Ivy Envy (my podcast on the Chicago Cubs) more than the one I did for my employer. Since 2012, I've been able to call myself a "professional podcast producer" as my employer created a new position for me to do video podcasts for teachers to play...

Today on the School of Podcasting we talk content marketing, why podcasting is a perfect tool for this strategy, and how to overcome one of the biggest hurdles for those needing interaction on their website.

2:15 I appeared on the Maximize Excellence show with Joe Hicks. Joe walks you through an Ideology of the four pillars of excellence. I really liked the show, and Joe (a graduate of the School of Podcasting) is doing a great job. Check it out at www.maximizeexcellence.com  or subscribe in iTunes.

5:20 I have read the...

In this episode we are joined by Lawyer Gordon Firemark who produces multiple podcasts that include, Entertainment Industry Insights, Entertainment Law Update, and  The Law Podcasting as well as his own course that teachers lawyers how to podcast at Lawpodcasting.com.

He is the author of the book The Podcast, Blog & New Media Producer's Legal Survival Guide: An essential resource for content creators (amazon) or if you want the pdf of the book go to http://www.podcastlawbook.com/

Today we talk about:

How Gordon got into entertainment law

How to regi...

Because of My Podcast: A Veteran Got a Home

Robert Kerns produces the Living the Vet life. He had a mortgage specialist on his show. He was contacted by someone in another state (again, podcasting is global) and the mortgage specialist was able to get the listener in contact with another specialist and the veteran was able to get his loan with a special VA Home Loan rate. None of this would have happened, but it did because of hist podcast. Check out Rob at livingthevetlife.com

If Podcasting Was A Sport.

I...

Today Matthew Cox from Brunch with the Brits explains how he went to a podcast event who eventually became his wife.

I had been contacted by a sponsor at advertisecast.com. I decided to low ball my pricing ($10 an episode) just to see if anyone would jump. An advertiser did. They wanted 10 episodes of my Weekly Web Tools podcast. That would be almost three months and the advertising would pay for my hosting (minus the 20% that advertisecast take). I would take home $96...

If you've ever benefitted from this podcast, do please take the time and nominate the show (school of podcasting) in the EDUCATION category.

I was watching an episode of Live From Daryl's House (Daryl Hall of Hall and Oats Fame). He has all sorts of musicians of different styles and genres. There is always a small segment where you hear them getting ready. They have had time to prepare. They know the music, but there are two things you always need to figure out...

Cale from Fotimepodcast.com was having a problem with his website (using Wordpress) when an audience member offered to help out. It turns out the audience member works for the creators of Wordpress.

Before I even start, you do NOT need either one of these to start podcast. It's a nice piece of icing on the cake. It makes you sound better, but you will not gain a single subscriber by using these. If you have poor content, great sounding garbage...

Today I look at tools available for podcasters to help them produce a better show.

Jim Edwards is a guy I've known online for years. I loved his "I Gotta Tell you" email list. We are talking back in the day when I was teaching people how to make websites with Microsoft Front page, and making videos with camcorder. I bought one of Jim's products he made with Mike Stewart and I thought they delivered value. I had bought some stuff from other "Internet Marketers" at the time, and...

Danny Peña got his first video game console from his Grandmother and his life was forever changed. Little did Danny know (who goes by the name of Godfree on his show) that he would someday be getting paid to fly around the world and play video games on his podcast Gamertag Radio. Did he think he would end up working for CBS and be featured next to podcasts like 60 minutes on play.it? Probably not. Today you will learn how Danny started building his audience before there was podcasting. Danny continued building his audience before there was iTunes. Th...

I went to Podfest.us a couple of weeks ago and I saw a person do a presentation that offered to help people launch their podcast for $8999. Just for that weekend there was a sale and they would only charge you $3990. This is America and if you can get people to pay for $4,000 for your advice, then GO CAPITALISM. I feel bad for your customers, because without an intimate knowledge of your product, my gut instinct says they over-paid. A couple of episode ago I said the snake-oil sales people are coming, and now I'm here to tell you...

You will notice that I am in pursuit of people who have been able to make a living with their podcast. Today we interview Jim Harold who does the Paranormal Podcastt and the Campfire Podcast.

In a nutshell, use podcastsconnect.apple.com to submit your podcast to iTunes, but don't mess with anything else in that platform for now (you can really shoot yourself in the foot).

iTunes is somewhat confusing. You submit an iTunes RSS feed to iTunes and in return, they give you a link to your...

Podfest hapned this weekend in tamp Florida. Wow was it fun. I got to hang out with Hall of Fame podcasters like Danny Pena, and meet some people who are trying to get their podcast off the ground. I love, love, love, the podcast community. It's filled with helpful, loving ,caring people. I got to catch up with Dan and Jared from Podcast Movement, Glenn the Geek, some members of the School of Podcasting. I'd write more names, but I'm still in a coma from the Dramamine.

Being a new event (this was y...

A couple of weeks ago I let you know that my "Day job" had gone away. A little update on the story, I reached out to the head of HR only to find she no longer works there, and I got an email stating that payroll would be postponed two days.  So there I was, thinking about getting into training and support. So I asked myself. What do I want to do for a living? I love podcasting. So in a nutshell.

I want to help p...

With so many people focusing on New and Noteworthy, I wanted to see how many people use New and Noteworthy. So I asked people how they found new podcasts and here is what they said.

The number one way was hearing the podcaster being interviewed on another podcast. This data is from 100 respondents from my email list, and from social media. So it order with the number one answer first it was

I heard them interviewed on another podcast

I searched the app for my topic

I heard about it from...

If you're new to the School of Podcasting, when Dave hits a milestone like 100, 200, 300, 400, he breaks format and tries to do something that is educational, entertaining, and slightly weird. Today being that it is both my 500th episode of the School of Podcasting, and my 51st birthday, (and the fact that last week was Groundhog's Day), I am taking my creativity and love of the movie Groundhog's Day (the story is a guy has to relive the same day over and over, rent it here) and joining it with the story of Jack Davidson and his friend Scooter as t...

Last week we talk about being a "hobby podcast" and that you can be a hero to someone. We mentioned that you do NOT have to make money with your podcast. Today we are going the other way and looking at making money with your podcast. So let's start right there.

YOU DON'T MAKE MONEY WITH YOUR PODCAST. YOU MAKE MONEY WITH THE RELATIONSHIP YOU BUILD WITH YOUR PODCAST

This is why it takes time. In the same way that it takes time to develop a relationship, it takes time to build an audience that...

Darren Dake from the Coroner talk podcast has told us (about a year ago) where he was asked to do some state wide training in Missouri). Well Darren is back because now - because of his podcast - which is now over 100,000 downloads (think about how niche his topic is). Darren is using his podcast as a calling card, and now Darren has been asked to do some teaching on a NATIONAL level as the LEAD INSTRUCTOR for a course. He has made great contacts all over the world and has been asked...

There are a number of things you need to be successful in podcasting.

No matter how great your show sound, and how much you promote it, without great content, it won't succeed.

No matter how great your content is, if it is painful to listen to, or you have to constantly adjust the volume, nobody is going to listen.

No matter how great you sound, and how great your content is, if you don't promote it, your growth will be slow.

Without...

Today's episode is a special "Dual Episode" as Dave and "The Real Brian" from Profitcast take on the subject of what is needed to make money with your podcast. We got together to talk about three bullet points:

In the process of going into these bullet points, I expanded the talk to include a discussion of looking at our podcast. There are two sides of podcasting

I recently was very concerned when I saw a video from a company call Glycast.com It stated, "“It’s a new approach to podcast advertising. This is how it works. You give us your podcast feed, and we give you a new one to distribute to your audience. ”"

I could tell by the video that the person was more of a podcast listener and not an actual podcaster. I didn't think he was out to hurt podcasters. But I could see where there was a chance for people to get their RSS feed hijacked with now way to...

in no particular order)

01:25 Exponent - the nuances of tech strategy - Submitted by Max Flight of AirplaneGeeks.com, TheUAVDigest.com, and PaxExPodcast.com

2:48 Up In Your Business - brings in inspiration to help you to create a business - Submitted by Chris Lewis of www.dadspotlight.com

4:33 School of Podcasting - All Things Podcasting - Submitted by Craig from inglespodcast.com and 08:06 Kenn from blackmanwithagun.com

09:53 Ask the Podcast Coach - Your Podcast Questions Answered - Submitted by Dan Lovallo from http://headlinehistory.libsyn.com/podcast

11:18 We Choose Respect - Te...

Troy produces numerous podcast, but today he is talking about the Blacklist Exposed podcast he had the creator of the hit NBC show contact Troy on twitter and ask to come on the show. While he was on the show he made announcements that were then used in Press Releases that had all the press releases pointing at Ttoy's site theblacklistexposed.com Tory point out that:

Glenn made quite a splash when he was on the show earlier this year (it's the most shared episode on the site).

7:02 "Glenn the Geek" is America's Horse Husband and founder of the Horse Radio Network recently had a special holiday program where they streamed live for 12 hours. Here are some stats:

12 Hours Live20+ Hosts30 Scheduled Guests including Charlie Daniels, Robin from Disney World, Monty Roberts and American Pharoah Trainer Bob BaffertCrashed live feed during Bob Baffert, everything else worked all dayOver 100 listener voicemails with so...

Rob Walch is the VP of Podcast relations, but he started off 11 years ago as the host of Podcast411. In 2007 he started the then Today in iPhone (later changed to Today in iOs to include the iPad) and Rob has more audience interaction than any podcast I've ever heard. Here are some things I noticed about his show.

We love our audience, and we want to connect. We want them to take steps to deepen their level of engagement. We want them to take actions. These often include:

Subscribe, Rate & Review in iTunes

Follow us on Social Media

Join our Email List

Buy products

Shop At Amazon

and that's just a few.

Your call to action will be unique to you. We all have different needs, and...

I've been talking about your podcast from TOP to Bottom over the last couple of weeks. Sometimes its good to go back to the basics and reexamine our shows. The first week we talked about Headlines (the title of your show notes), and I provided a free guide with tools to help you write better Blog Post Titles. Last week we talk about the importance of your introduction and how it is your first impression. This week we are talking about the meat and potatoes of the meal. Your content.

Jason...

Last week we talked about the importance of headlines, and I gave you a free resource to help you make better headlines. Now in Podcasting you headline is your "Show Notes" title. You can get the free resources at www.schoolofpodcasting.com/headlines

People are busy. We hear activity like a badge of honor. How are you ding Bob? BUSY! I'm backed up. I don't get to take lunch. I'M SWAMPED! So with this in mind it is my opinion that your intro should get to the point quickly and answer the following questions:

This is an abbreviated list of headline samples from the book "Writing Riches" by one of my favorite authors and podcaster's Ray Edwards. If you buy his book, buy some paper and pencil along with it.

This topic starts at 6:35

Any time my podcast can get in front of more people I'm happy. From what I've heard on the Feed Podcast where a Google Rep was interviewed here is what is what we think is going to happen. 

Google will pull an episode and host it on their servers (but they won't be a media host) The reason for this is they have control and reliability (come some people do stupid things like put their files on a website host instead of a media host).

They reserve the right to put ads after your show, an...

I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea.

This topics starts at 14:21

Today we have a few tools to peak at. One allows you to record your podcast or go live, the other allows you to add your Blab.im sessions to your Wordpress website, Ray Edwards will teach you how to write better pages, and the last one allows you to book guests.

Spreaker has been around a while, and if you are looking to do live streaming this is a great platform. They also are great if you don't want to go live. Their new Spreaker Studio software enables them to...

The last update from Apple broke their own software, and it left it there for at least a week. Never give your customers a chance to find an (alternative because they will). The creator of Overcast recently made it availabel for free (you can donate to help cover the cost $1 a month). Here are the features I love about it.

Got Feedback? Call 888-563-3228 and get your voice on the show.

The top two things I heard from clients consists of:

Are you trying to start a podcast but you can't seem to come up with something that is entirely new? Today we talk about how there are very few items that are entirely new. The iPod was just an upgrade of the Discman. The Discman was just an upgrade of the Walkman. The Walkman was just an upgrade of the 8-track tape. Typical something original is really  a few items that are old that have been combined with something of yourself to make it appear original. 

I was lucky enough to get to hang out with Jeff Bradburry of the Teachercast network at Podcast MidAtlantic. Jeff is helping teachers utilize technology (like Podcasting) in the classroom. I first met Jeff on a Podcaster's Roundtable and was amazed as he is doing everything LIVE. The one thing that impresses me with Jeff is he truly understands his audience. These (in some cases) are people who have struggled with technology, and are now looking to embrace it and improve the lives of students. Jeff understands that a teacher may call "audio on a podcast (no RSS feed" a...

Patience is a gentle version of courage - Kathy Kelly Special Mouse Podcast

Podcasting Changes Live - Jeff Bradburry and Scott Swanson

Watch other Media Types - Jeff Bradburry and Anythony Minaya

Tell great stories - everyone

Being Creative is fun.

I'm definitely having Jeff on my show in the future. The great thing that happened this weekend is person after person would share a "because of my podcast" story and I need to have them on the show. Jeff does the...

I live in Cleveland, Ohio. Out sports teams are not good. We have tremendously talented people like LeBron James and Johnny Manzel, but still we can't win. Last year out football team the Cleveland Browns draft Johnny Manzel with their first round pick. Johnny rubbed his fingers together in a way to say, "I'm going to get paid." It became his signature. It appeared in Johnny's mind that he had achieved his goal. He had maid it to the NFL. The bad news is that is not THE goal of a football...

Periscope is a live streaming service from Twitter. It's pretty cool. My step-son is at Perdue and last week we got to see his first performance with the band via periscope. I had 36 people watching my cat in a baby's sleeping shirt. During the week I would open it up and just talk about whatever hit me. It's an interesting way to connect with your audience. In general, the video is recorded and can be viewed for 24 hours. You can download the file and upload it to YouTube or whatever service you would like to use.<...

As a podcast consultant I should be telling everyone to start a podcast. I do. I believe there is a lot to be learned from starting a podcast. You learn to:

There was a time when it seemed every podcast had the term "on fire" tacked on at the end. In December of 2012 m...

Today I share a story about getting outside of your comfort zone, and we talk with the Real Brian about how his podcast has lead to him getting paid to host two more.

I got this email in my inbox: Hello Sir, I am writing this to simply introduce myself and say a big Thank You! Not long ago I was inspired to begin a daunting task of creating a podcast. I have listened to numerous ones over a varied topic span ever since the beginnings of the podcast. So I...

Glenn the geek has been podcasting since 2008. He does it full time. He grew his audience by reaching out to leaders in his field and partnering with them. He has a background in sales, and found the right sponsors for his shows. He embraces his audience, and knows that if you want people to listen you have to be entertaining. You might be thinking that if he is making a living from his podcast he must've had some huge podcast launching and rocked the top of the iTunes charts, and lived in New and Noteworthy. While that may be...

I attended Podcast Movement last week, and I am busting at the seems to tell you about it. To keep this short, here are my top memories and take always from Podcast movement.

1. The Door Key Was Branded

Yeah, you know the magnetic door key. It had their logo on it. I often lose hotel keys and have to ask for another one. I didn't this week. What a HUGE first impression. I told Dan and Jared that there was so much icing on the Podcast Movement cake that you could not get a bad...

Midroll Purchased by Scripps - Another shot of legitimacy for podcasting? Ask the Double Rainbow Guy The article mentions CPM (the amount you make per 1000 downloads) of $100. This seems unrealistic to what I typically hear ($15 - $30 CPM).

Honda's 2016 Accord will have the ability to have Apple Car Play, and Android Auto. Full Story

I recently was asked back on the Coachzing Show  talking why podcasting is here to stay.

I did a webinar with Steve Stewart on Podcast Workflow for his Audacity Workshop its only available for a limited time

Today I will answer the questions that I receive on a regualr basis. 

Podcasting News:

Popular Science has launched a Podcast caled Futuropolis

Salary.com listed "On Air DJ" as one of the the top 12th jobs on the brink. Speaking of that, CBS Radio eliminated more than 200 positions in companywide layoffs this week, including an unconfirmed number in Chicago

Ira Glass now owns This American Life. The interesting thing is this artcile mentions that he has 22 employees.  In March 2014, This American Life ended its relationship with PRI, who had served as...

In today's episode, (not safe for work) I share clips from a podcast I set out (as an experiment) to be the Worst Podcast Ever. It would:

1. Have F-bombs.

2. Insult the audience.

3. Deliver no value

4. Use Potty humor and be overtly immature

1. I wanted to test podbean.com (who during the test had a technical issue, and my files quit downloading).

2. I wanted to see what kind of downloads a horrible podcast would get. I've heard from Libsyn that many podcasters get...

Spreaker Live show with Rob Greenlee - My Appearance 

Darren Rowse from ProBlogger (now a podcast) on the New Rainmaker - Dareen started getting new listeners to his content less than 24 hours of launching his podcast.

Startup Podcast stated that 50% of customers at Dating Ring (the company they spotlighted this season) came from the Podcast

6:00  Serial posted a report on their effect on podcasting

Serial had a 4.6 % of their audience respond to a survey

23% of their subscribers said this was their first pod...

I'm starting something new and I have room for three people. I may expand this in the future, but for now as I test this out there will be three people (four including me). We will meet once a month on a Tuesday night. We will talk about where we we are, and where we want to be. We will talk strategies, measuring our progress, and sharing what works and what does not. I am running this promotion via Joyride, so you can sign up here. Seating is limited.

In...

There is a great saying, that those who learn from their mistakes are smart. Those who learn from other people's mistakes are wise. Marc Johansen sent in a voicemail stating how another podcasters who has been on the scene for almost to years stated that Apple created podcasting (they didn't) and many other obvious "untruths." It seems everyone who can press record has now dubbed themselves a podcast consultant. What is a person to do?

Marc Maron has already interviewed two of his childhood heroes in Mick Jagger and Keith Richards...

Quick Tip for Crowdfunding

When you find a tool to help your fund your audience (Patreon, JoyRide, etc) instead of sending those people to their website, use a pretty link and direct them to the page. Why? Because what if a better system comes along? You will have all these past episodes pointing them to a website that no longer is relevant. I lucked out once and I have a link to Audible. Audible change their company that handles their affiliate program so my link changed. By controlling your link, you can simply update what that link...

Today I have the joy of interviewing Jessica Kupferman and Elsie Escobar from the Podcast called She Podcasts and now they have launched a specific Podcasting School of Women ($997). This segregated approach lead some men going, "Do we need a special school of Women?" and the answer (according to Jessica and Elsie is yes.

2:21 Today I play a small clip from Dee Snider's Snider's Comments podcast (iTunes) who explains how radio is so bad, that people PAID MONEY to NOT listen to it. Satellite radio requires more hardware in a ti...

Today we look at what are the key ingrediants to stories that are used in books, movies, plays, and how some podcasters have used these elements to make engaging content for their audience. If you want to dive deeper into engaging content check out my friend Erik K Johnson at www.podcasttalentcoach.com who really know the ins and out of content shaping. 

Read to Lead Podcast with Jeff Brown (business books)

Wordpress Plugins A to Z  (learn about plugins )

Weekly Web Tools (tools for web designers)

Happ...

Today I talk about David Letterman and what we can learn from his retirement. We also talk a little Podcast Movement (use the coupon sop to save at podcastmovement.com). Some people are NOT going to Podcast Movement because they invited Glenn Beck. How cool is it to be so hated that people will bite of their nose to spite their face?

Daniel Herrick creates the five lights podcast. 5lightspodcast.com Due to his podcast he is connecting with his brothers.

What were the la...

I appeared on the Podcasting Success Secrets podcast talking Podcasting for Authors I also appeared on the Podcasters Roundtable talking rebranding your show.

I heard about Ted Wright and his book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth  on the Social Media Examiner podcast I'm only through chapter one, but here are some gems. The Power of word of mouth marketing is that it is a targeted message from a trusted source, every single time. 10 Percent of th...

According to an article, "Spotify was reported to be coming out with its own podcasting platform soon as well to corner a slice of the market. It is yet to be known whether this platform could deliver, but it only goes to show that podcasting has exerted a tremendous influence on the business models of such audio streaming platforms."

Because of my Podcast: Nick Seuberling

Nick form spnt.tv talks about his first time do a live stream from a location on the fist night of the NFL draft. Nick go...

I was listening to the Podcasters Roundtable that they recorded live on the NMX floor (I was so bummed that I couldn't attend). They were doing a show with the topic of "podcasting issues" In other words, what were the hurdles you are having. One kept coming up over and over, and that was the issue of not having enough time.

I am working with a company right now where I will be recording their podcast. I like the topic, and I like the people. It...

Today I take a look at Podcasts.com a new free media hosting company. I've seen a few services like this come and go along the last 10 years. So many people get excited because its free media hosting. Here are some of the things that I have experienced.

Today I give some behind the scenes of NMX. This was a job 7 months ago I wasn't sure how to handle it. I did it, The show had some great moments, and some moments that we could not control (Podcast Awards). We answer the following questions: Why was the opening keynote on day 2? What happened to the Podcast Awards? Will we be co-located with NAB Show next year?

Last 5 in 5

Mordant from www.successfreaks.com share the last give podcast he listened to. These included:

The Tools Podcast

The Nerdist

Today we have great new! The Podcast Troll has been stripped of their patent. We alos have a lovely story of a father and son creating a podcast together at oowrestlingreview.com

Brandon Turner Adds Personality to His Website 

Brandon has an article on Entrepreneur Magazine's website. It's title 5 Ways Podcasting Help Your Business. 

His podcast helps him:

1. Generate traffic

2. Build relationships with his audience

3. Increased Conversations

4. Better publicspeaking skills

5. Direct learning from influencers

You will hear how 70% of the people who...

While one of the coolest features of the podcasts is the ability to time shift. I can record this on 4/2 and you can listen to it years later. There is one element missing in this and this is live feedback. You get feedback, but it is later when your audience consumes it. Like most things, the more features you add to a product, the more complex it gets. Taking (and recording) phone calls is one of those things that its hard to do without adding more mixers, cables, etc.

Join in on the conversation by dialing 888-563...

Adam Carolla and Dennis Miller Go on Hiatus after 6 Episodes Buzzfeed Starts Podcasting NPR is Building a Discovery Tool Podcast Monetizatrion Cash.me is a new way to accept donations. Want to test it check out www.cash.me/$podcastcoach the fee is 1.5% Teespring is a cool mix of crowd funding and podcast promotion. Basic no logo t-shirts are 7.30 (just text), 14.75.  You can't order less than 5 (so a minimum order is roughly $75.00). Shipping made my order $18 for a t-shirt with my logo. Want to Support the School of Podcasting? Buy a Shirt

I wa...

Want to join in on the conversation? CONTACT ME

I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is:

What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends?

So I paid attention to myself this week to see what in...

Does it matter  where you host your media if it's an actual media host? What is Amy Schmittaur behind the camera? What kind of downloads can I expect from my first pdocast episode? If my show is really bad, what can I expect? All of these questions are answered in today's School of Podcasting's Morning Announcements episode 453.

Colin from Canada asks, "What are your thoughts on Spreaker? Is it too crowded, what do you think of their sound quality?" I've spoken about podcast media hosts in the past, and a few years ago I...

1.9 Billion in 2013

2.5 Billion in 2014

8 Million daily audience requests for podcast during the fourth quarter of 2014

Unique monthly audience members continued to grow to 41 million individuals in 2014 versus 25 million at the beginning of 2013, marking another milestone achievement

That represents a 37% increase in annual download requests.

The accelerated growth for podcast audience engagement continues with more podcasts being distributed to Mobile devices.  Of the 2.6 billion downloads, over 1.6 billion (63%) were requested from Mobile devices, with a 5.4 to 1 ratio for iOS versus Android.  At the...

I am working on an episode that will have clips of people who have been on radio, and I'm still working on it. When I interviewed Jeff Brown from podcasteracademy.com and the Lead to Read Podcast (readtoleadpodcast.com) he just kept bring gold and I just couldn't wait to share it. We talk about

In today's show we talk about a new  Podcast Award, some weird stuff at Fiverr.com, and I answer what I feel is value, the big question how do YOU define value. What value do you get from the podcasts you listen to?

A new award has been created from Stitcher and the folks at podcast movement. For more information go to http://academyofpodcasters.com/voting-criteria/

I wrote about this on...

JOIN IN ON THE CONVERSATION 888-563-3228 

Use the coupon code sop2015 to save $100 off at the New Media Expo go to http://www.schoolofpodcasting.com/nmx

There are those who get into podcasting for the sole reason of making some quick cash. I typically FEEL this is bad idea (cash? maybe, quick? hardly). There seems to be a few different schools of thought on how to get into podcasting. We have all see the "On Fire" clonification of podcasting (I think I just made up a word) where everyone thought if they ju...

Want to join in on the conversation call 888-563-3228 or go to www.schoolofpodcasting.com/contact

Today I interview Jeff Chen of the new Podcast Monetization Platform JoyRide. I also share some podcasting news, and my community comes out (thanks to the kind heart of Steve Stewart) and wishes me a happy birthday as I turn 50!.

Joyride has been mentioned in Forbes, Market Watch and many other publications as they just launched in December of 2014.  According to one article, "JOYRIDE allows users to search over 100,000 different podcast shows in a variety of categories, and is...

Want to join in on the conversation? Call 888-563-3228

There are a few times in your life when you can say, "I don't know," and yet you still have to move forward. One is when you are in college. If you're not ready to declare a major what do you do? When you are having a baby, but you don't know the sex, what do you do when your honest answer is, "I don't know."

If you are going to the New Media Expo, w...

Today we talk to Rob Walch the VP of Podcaster Relations from Libsyn.com (and co-host of the Feed)and Bryan Orr (from the Wow Small Business podcast ) who did a month long "twitter bomb" test and shares his findings.

Join in on the conversation call 888-5633-3228

Ready to start Podcasting? JOIN TODAY

1. Verb: Producing content with no real value for your audience. To record for the sake of hearing one’s own voice. To record for the sake of keeping with a...

Podcasting can help you be seen as an expert. You will hear about how it helped Darren Dake of the Coroner Talk Podcast land a dream job. If you want to join in on the conversation use the options on our Contact Page, or call 888-563-3228. Also don't forget you can be entered to win a free year at the School of Podcasting by taking our Audience Survey. (Contest ends 1/30/15 with the winner being announced on the Ask the Podcast Coach show).

If you want to nominate your show, and...

Want to get better guests, want to grow your audience? Today's guest Joel Boggess has two words for you to get you going in the right direction.

If you thinking of going to New Media Expo then use the coupon sop2015 to save 20% For more information go to schoolofpodcasting.com/nmx

CBS launched a website to promote all of their content that they are providing as a podcast. The more main stream media starts to embrace podcasting, the more listeners will get comfortable consuming podcasts. That increases...

John Wilkerson of thewiredhomeschool.com/ was on episode 440 discussing podcasting with seven kids in the house. Today he shares with us the last five podcasts he listened to:

Spirit Blade Podcast - Geek Entertainment and Faith

The Sci -Fi Christian - Sci Fi Topics from a Christian perspective.

Scott Sigler's Books - Sci -Fi Author

School of Podcasting's Morning Annoucements _ This Podcast

Homeschooling in Real Life - Telling it like it is in the world of homeschooling

I recently...

COMMENTS? Call 888-563-3228

 I started this last year and I want this to be an annual event. I ask my audience, "If you could only listen to one podcast what would it be, where is it, and WHY do you listen to it. Thanks to everyone who sent in their answers. I want to thank Ray Ortega for alerting me to a post from Seth Godin that sates, “There’s no such thing as a niche that’s too small if the people care enough. If you think you need a bigger market, you’re actually saying that...

Today we talk with John Wilkerson who has SEVEN children about HOW THE HECK DO YOU PODCAST WITH SEVEN KIDS IN THE HOUSE? John has been podcasting since 2005 and has lots of tips. We talk about the following topics: When do you know its time to podfade? What kind of gear do you use? Using your web host for a media host (I was surprised).

Today we are talking about the most efficient and effective way to make money from the influence you build with your podcast. That method is selling your own product or service. We also talk about how to shut down a podcast.

Mark Wade has decided to shut down a1blues.com after 6 years. He had the following questions.

Ben from Modern Self Defense where he was asked to teach a class, meet a mentor, and then he had 20 peopel fly in to meet HIM. This great event gets better, they have already asked him back to do another class. Ben is doing his podcast as he wants people to be safe. Fin him at modernselfprotection.com and in iTunes.

I've had a few people ask me this question so thanks t...

Today we talk about how adding a podcast to your blog can help you gain a larger audience. We talk with Kate Erickson of Kate's Take Pocast and the Entrepreneur on Fire podcast

Ken Blanchard produces the Black Man with a Gun podcast among other podcasts that you can find at Blanchard Media. Recently he announced that he was having technical issues with his equipment, and that production of new episodes might come to a temporary halt. Instead of letting this happen, an audience member sent h...

First things first, I'm not a lawyer and do not take this as legal advice. Always speak to a lawyer. A few weeks ago I made a video about the service Audello. At the end of the video I saw something that really upset me. I was already somewhat upset as I can see where people are going to spend $300 for a product that is unnecessary. I took to the video camera, and the blog post with smoke coming out of my ears. My title warned people to stay away from this product and I called it a scam...

Today we talk about your favorite podcast, what does it take to feel comfortable talking to yourself, and  

David Hooper hosts the RED Podcast (Real Entrepreneur Development) and he phoned in the last five podcasts he listened to: Funding the Dream on Kickstarter Serial The Dr. Drew Podcast Building A Better Dave School Of Laughs Additional Mentions Dr. Drew on Marc Maron show  Kate's Take: The EntrepreneurOnFire Audio Blog The Bitterest Pill(this inspired me to do Building a Better Dave) Win the Diet War

Looking for some things to help grow your audience? Today we have a few ideas to make it easier for people to find and consume your content. Join in on the conversation at 888-563-3228

I listened to a bunch of podcasts in the car this week, and I was surprised by the very large difference in volumes levels and equalization. In some cases people are getting out of hand with the "adding bass to sound like the radio" tools. I would advised you to listen to a few other podcasts and then...

Today we have a fun toy from my audience, we discover new podcasts with Ben Kruger, as talk about more things to worry about when it comes to Audello, and I answer your questions about the School of Podcasting and changing your podcast information in iTunes. Call into the show at 888-563-3228

A listener from CHINA sent me a bluetooth speaker that allows me to listen to podcasts in the show. Thank you Kevin Deng for the cool gift. I plug it...

Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. 

Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. Got a comment? Cal...

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc.

If you are thinking about speaking at New Media Expo, you need to get your s...

Chris Christensen is a winner in the 2014 Lowell Thomas Travel Journalism Competition, taking an Honorable Mention in the Travel Broadcast — Audio category for “Amateur Traveler: Travel to Flanders in Belgium” (http://europe.amateurtraveler.com/travel-flanders-belgium-travel- podcast/) on AmateurTraveler.com. The awards are named for Lowell Thomas, acclaimed broadcast journalist, prolific author and world explorer during five decades in journalism.

This is the 30th annual competition sponsored by the Society of American Travel Writers Foundation. Winners of the awards, the most...

Do you feel that you podcasting may be too hard, or complicated? Do you feel that nobody would listen? Are you nervous? Maybe a little scared? Well today we are going to talk you off the ledge.

I've been appointed as the Director of Podcasting at the new media expo. This means I will help choose who speaks at the New Media Expo in April of 2015. This is a huge opportunity. It's also kind of scary. This means someone who really wants to speak won't get to, and I'm going to disappoint...

One of the most hated steps of podcasting is writing show notes. They are a necessary evil and they help search engines like Google and Bing find you. So how long should my show notes be? We will take a look at that question today.

Podcasting is up to 13 Million Listeners a Day

5% of Americans (so this number is bigger in reality) listen to podcasts every day. That would be 13 million people. This video explains more.

Dragon Naturally Speaking Review

I tried Dragon Natu...

Call in with your comment 888-563-3228

Apple has released a new spec for album artwork is now can be a minimum of 1400X1400 the recommended size is now 2048X2048 jpg Apple is “not” recommending you save your image art in .png (portable network graphics) format, but if you can’t resist .png needs to be RGB (red, green and blue color model) only.  There are sties like pixlr.com that you can use to try and resize your current album artwork.

I appeared...

September 30th 2104 is National Podcast Day where we all put the spotlight on Podcast Movement and help turn more people on to listening to podcast, creating new podcasts, and general helping podcast awareness raise up a few notches.

John from http://www.letstalkmetaldetectingandtreasurehunting.com/ wants to know how I use this device? When I recorded at Podcast Movement. When I use the built in microphone I try to use my guests as sound shields (putting them between the mic and the sounds). I kept the microphone about chest l...

I have people who want to start podcasting and they have an idea of what to talk about, they have the money to buy equipment, but still they won't start podcasting. Today we talk about why, and what you can do to get over it.

Kenn Blanchard of the Black Man with a Gun podcast and the Motor Cycle Radio got to speak at an event in New York and got to share the stage with non other than Donald Trump. How cool is that? Check out K...

I spent money on plane tickets to go to Podcast Movement. I worked for weeks on my presentation. Then when I went to deliver my presentation, the original attendance was not what I had hoped for. Today I share how I had two thought paths I could've followed. Half of the podcasting game is mental. Being mentally prepared for criticism. Being mentally always looking for insights into your audience. This is why you need to determine WHY you are getting into podcasting. There will be those times when things are not going as planned, and you want to quit. Th...

Fresh back from my trip to the Podcast Movement event, I share two stories of how podcasters are making a difference. We are being seen as the voice of customers; we are being seen as people who can influence others.

Corey shares how a contest for free Chicago Cubs tickets seemed unfair. He wrote a blog post and spoke honestly on his podcast. He was nervous when an official from the Cubs reached out to him. Then he found out his podcast and blog had been used to...

Pat Flynn made 89,903.53 last month. This is down from the 89,000 he made in April. This doesn't happen by chance. Pat has always been a hard worker. If you haven't check out his book Let Go, then you should. You read how he did all the things you were supposed to do (go to college, work insane hours to get up the corporate ladder)  only to be let go. Pat had been studying for a certification and was using the web to store his notes. Later when he passed the exam he uncovered that his notes were very, VERY popular. So...

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review

Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from William and...

In today's episode we talk about how I often revisit some concepts about podcasting. Today I get an email from a listener that points out that I repeat myself over and over. Looking back, I see his point, but I also know that new podcasters make the same mistakes over and over and over (hence causing me to repeat myself). Here are some basic podcasting truths that will never go out of style:

1. Build your website using a Web hosting company (use the coupon podcastcoach at Host Gator to save).

Today we talk about different successful people who took years to make it to the top. We also interview Nick Loper as he reflects on one year of podcasting and how its changed his business. We have an awesome Because of my podcast story that you will love about the yes music podcast. Go to schoolofpodcasting.com/418 for details

I've heard it over and over, I want to podcast - I'm just not sure what I'm going to talk about. I recently went through Ray Edwards Rapid Writing Method(a great value) and if you've listened to the show you know I'm a big Michael Hyatt fan and today I pull a page out of the Ray playbook and some insights from Michael Hyatt's New Media Expo presentation to help you pick a topic that works for you. If you have a comment you can chime in on the show by using the information on our contact page...

While there are no rules to podcasting, most would agree that there are best practices. Most experts believe it starts with your audience, and providing content that they want ton consume. So today we showcase how you CAN do whatever show YOU want to do.  

Learn how to podcast by Joining the School of Podcasting

I approached Cliff this week to come on the show after voicing my opinion about "chit chit" in a previous episode (where I answered a listener question). I've known Cliff...

This podcast is the sharing of my opinion as well as what has shaped that opinion. I would love your feedback you can use my contact page, or call in your comments at 888-563-3228

If you're looking to start a podcast, join fear free (as we offer a 30 day money back guarantee), and mix together your podcast recipe today. JOIN TODAY

When you start a podcast, there are a couple of things that will dictate how it sounds, looks, and what topics are covered.

In...

Today Joe Saul-Sehy of Stacking Benjamins Podcast (www.stackingbenjamins.com). Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, "This could apply to podcasting." We also get a "Power of podcating" story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communications podcast at jontusmedia.com

Today we talk with Christopher Brian Jones of trek.fm about what its like to run a podcast network. We learn about some of the struggles he has had along the way, how he builds a relationship with the hosts on the network, abd creates a shared vision and brand. You will be amazed at how focused some of his shows are. If you are a fan of Star Trek, you definitely want to check out trek.fm or if you are an iTunes user check out http://www.itunes.com/trek.fm. Want to comment on the show c...

Are you dreading your podcast? Are you not happy with the results you're getting. Today we ask some questions to help you get your ducks in a row. We help you see if the goals for your podcast are aligned with the content that you readers want to hear. We also look to see if the goal of your podcast is in alignment with your life. This is episode 411 and I deeply apprecaite you taking the time to listen. I would love to hear from you. You can reach me at www.schoolofpodcasting.com/contact

Today we tackle the hype around soundcloud.com as a podcasting solution and compare it to some of the other top podcast media solutions that have been around. I apply my criteria, and see who makes it, and share my opinion on why some of them still make me nervous. 

Note: For the record you can get a free month at blubrry.com or Libsyn.com using the coupon code sopfree you will see that even though using those codes benefits me financially, those companies don't always finish on top. 

Amazon S3Buzz...

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” - Dr. Seuss “I've found the best way to revise your own work is to pretend that somebody else wrote it and then to rip the living shit out of it.” ? Don Roff “You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” - Arthur Plotnik I love editing. It's one of my favorite parts about filmmaking. Steven Spielberg. When I was in California for a n...

Today we look at the topic of podfading. We are going to examine what it is, what are the top causes, and how to avoid - and ask if you should? We get help from Jim Collison, Ryan Parker, and Rev. Kenn Blanchard.

Steve Steward produces the Moneyplan SOS podast (learn to pay attention instead of interest), and he had a listener who found his show and downloaded a ton of episodes and listened to them all as he went on a long trip in the car. Today...

Today on episode 406 we get a great because of my podcast story, we debunk the "8 week myth" in iTunes (thanks to Rob Walch from Libsyn.com), we hear about a new Wordpress feature that might be good for podcasters, we hear how podcasting boosts SEO, and boosts leads. If you're thinking of starting a podcast, check out www.howtopodcast.com our next live class starts 5/3

The quick start program is where all you have is an idea, but you're ready to get into podcast. I send you an a...

Andrew Ferebee stated that his Knowledge for men podcast launched November 2013 and surpassed the 400,000 download mark this week.

Dexter was a student in my Podcasting in Six Weeks Class, and we take a listen to his Small Business IT Show (smallbusinessitshow.com). Find it in iTunes.

Today we get the last five podcasts that Chris from Voices of Candaian Leadership vocl.ca

Nurition Diva

Get it Done Guy

I M Talk

Phedippidations

Your Websi...

My last podcast spoke about identifying what makes your unique. You have something that allows you to talk about a subject using a persepctive, attitude, or delivery different than anybody else. That perspective is shaped by experience. That attitude is shaped by life and learning. That delivery is shaped by your confidence. You may be thinking about starting a podcast. You may be thinking that there are, "So many podcasts out there already, why should you add to the pile?" Well let's see what we can learn from other industries.

Crag from Mansion I...

Today we hear some clips on how you can market your business with podcasting, some podcasting pet peeves, and we talk about how to identify and embrace your uniqueness.

Jonathan Downham of criticalcarepractitioner.co.uk has four episodes into his own podcast when another company approached him to create a podcast for THEM (and for that he is getting paid). 

Podcasts Roundtable Episode 27 "Pet Peaves II"

Online Marketing and Communications with Job Buscall talking how to use Po...

Today in episode 402 we interview Jordan Harbinger who is the co-creator of the Art of Charm podcast. Jordan has used his podcast to build a seven figure podcast. In this 45 minute conversation we he decided to leave his career as a lawyer and do podcasting full time. We also see how he prepares for each episode, how he protects his integrity, and how he accidentally created a business that new brings in seven figures a year. You can check out their website at www.theartofcharm.com

Full show notes at www.schoolofpodcasting.com/402

 Today we talk about marketing lessons we can learn from a small Zoo I visited this week. We also hear about how families are starting to podcast together. With April 1st right around the corner, Steve Stewart is having fun reaching out to new audiences. We also talk about when and how to bring in additional content. 

Mark Dowing enjoys doing a podcast with his family. They do a podcast on Geo Caching. He gets to hang out with his kids, and his kids are starting to...